Multifamily managers, this one is for you! Ditch three outdated marketing beliefs that are affecting your occupancy negatively and build stronger, more profitable customer experiences at your apartment communities.

Sprout Marketing has helped thousands of housing professionals take their marketing to a whole new level quickly and effectively. We have compiled the best materials and tutorials for our members. Whether you are working on social media, outreach, retention, or just improving community engagement we have everything you would need in one easy platform.

Lauren and I love September, National Breakfast Month. It means so many things we cherish: coffee, donuts, waffles… and your apartment prospects and residents feel the same way. Here are some breakfast-themed apartment marketing and resident retention events that will start your day off right!

No one wants to show up to a LAME-O party! And no one wants to work hard to throw an event that is empty or awkwardly sparse. Hosting awesome resident events comes down to three little secrets. And guess what? They all start with C so they’re easy to remember.

The location of your apartment community matters. Put it to work for you to increase your occupancy. We’re sharing some location campaigns and marketing slogans that help your prospective renters imagine living at your apartment community!

Seasons in life can be especially stressful. Here are 5 of my foundational tips when the stress-o-meter is through the roof.

Do you feel like you are being pulled in a million directions as an apartment supervisor? Feeling a little crazy frazzled. You’re not alone. Here’s how to stop it TODAY!

Teachers work seriously hard for the money and I LOVE giving back to them. I’m talking about pairing goodies that give back to teachers and at the same time, attract these hard working professionals to your community. So, let’s think about how you can market to teachers, school districts, and faculty staff.

Q: “Barbara, I've attended several courses that you presented. I have a question for you. With competition being so fierce, do you have any quick tips on best practices when it comes to marketing? Best, Sarah from Indiana."

Outreach is NOT walking in somewhere and leaving flyers. This is about building relationships and being a force to be reckoned with. It's not just what's in it for us as the apartment community, but what's in it for this potential business if they partner with us, And that's what a win-win partnership is about.