Outreach Marketing to Teachers: Back to School Edition
Teachers work HARD. They do work that…let’s be honest… is harder than any of us truly realize. They deserve to be celebrated + they’re a great audience for outreach marketing efforts. They’ll love the thoughtful and clever goodies, making you memorable and top of mind when it’s time to start their new chapter in a new home. These marketing efforts are perfect for teachers, school district workers, and faculty!
No. 2 Pencils: An Oldie, But Goodie
The Sprout team has a lot of teachers close to our hearts and we know they always put in their own money for supplies. I would venture to say that just about all public schools are underfunded and the teachers don’t have the supplies they need.
So what can we do to give back to them, or make their life a little easier? Here’s an easy idea for you! >>>
Order No. 2 pencils in bulk. Not just any pencils, but pencils with your apartment website on them. 4imprint.com does these for a really good price, at eight cents a piece.
Next, simply stop by and donate them to the school. Nothing grows legs like a pair of pencils or pens, am I right? These will end up in the hands of the students, their parents, teachers, the administrative faculty and more. It also sends a message to the school and community, that your leasing office is devoted to giving back to your community and that you care.
🎉 Bonus Idea >>>
Pair the pencils with a box of cookies + this adorable design and you’re basically guaranteed to double your audience!
Sprout Members: Grab this design to customize and print to pair with your box of goodies!
Design included with Sprout Membership
Want to give Sprout a try? Join our Free Membership!
Jump in Feet First: Bandits and Banners
Take it a step further and order banners or bandit signs that say, “we love teachers, our kids are smart cookies because of you.” Once again, not only do teachers see this, but all the families in the community see that your community appreciates these loved professionals.
Like the drop-off/grab-n-go gift ideas? Here’s another favorite! Drop off some highlighter bundles at the nearby schools. Sprout Members: Pair the highlighter bundles with this fun outreach flyer! (There are matching individual stickers you can put on the bundles)
Not Sure What to Say? It’s As Easy As ABC!
Still nervous to drop by a school with goodies that teachers will love? No worries friend! We got your back! Try this:
"Hi. My name is Ann with ABC Apartments. Many of the students at your school live at our community. I just wanted to come by, introduce myself and bring some goodies to you all."
Other things worth asking when you drop by:
Is there ever an opportunity for our community to sponsor a PTA event or anything like it?
We offer a preferred employer discount to all faculty and staff. What is the best way for us to share our community information with your staff? Do you have an email newsletter?
Think Big: Go Outside Your Typical Outreach Route
Did you know there are teachers who don't like to live in the same district as the schools that they teach in? Imagine that- they want a break from our sweet kiddos after hours?!
This means you shouldn’t be afraid to expand your real estate , going outside your typical outreach route. Sometimes that demographic that lives 10, 15 or even 25 minutes away, wants to pick your community because it's completely away from their school district (aka their students and students’ parents).
School's Out for Summer!
Or is it? Most teachers work two weeks after school is out and return at least two weeks before the school year begins. This can be the perfect time to visit them without all the distractions of the school year.
