If you can appeal to prospective buyers by bearing these marketing principles in mind, you have an excellent chance of taking of advantage of the amazing opportunities that Zillow and Trulia have to offer your property/housing listings.

Here's what I mean by that. At the end of the day, Lady Gaga is a singer and an entertainer. You can love her, or you can hate her, but the second that woman steps on stage, she's putting on a show.

Twitter is a powerful tool that is [arguably] the easiest of all social media to use. The speed of interaction and communication on this platform is second to none. If your desire is solely to spread the word of your hot, new property listing, Twitter can work wonderfully for a Multi-Family Property Manager or Realtor.

Let’s start with her quote: "You laugh at me because I'm different. I laugh at you because you're all the same." So back to what we were saying, it doesn't matter whether you love her or hate her, you recognize Lady Gaga because she's different, right?

Lessons in Branding as Taught by Cardi B - Student Housing Edition

What in the world does Cardi B have to do with…student housing? You’d be surprised!

How has Lady Gaga built loyalty? Why should she even be our teacher today?

Facebook provides easy access to all of the people that make your real estate business work. You can sit in your recliner at home, interact with thousands of followers by simply logging on and responding to interest. Needless to say, building this following is absolutely crucial to your long-term social media success. But how do you gain that attention? How can we make your Facebook experience better?

Building processes around basic touch points as a way to WOW your residents.

Property managers, this is for you! When it comes to choreographing the perfect Customer Experience Journey, Beyoncé has a lot to teach the Multifamily Industry. Think of this customer experience journey like a well-crafted music video. Everyone knows where to be and what to do at what time. Let’s see how we can take a lesson from Bey for our apartment communities.

Multifamily managers, this one is for you! Ditch three outdated marketing beliefs that are affecting your occupancy negatively and build stronger, more profitable customer experiences at your apartment communities.

Sprout Marketing has helped thousands of housing professionals take their marketing to a whole new level quickly and effectively. We have compiled the best materials and tutorials for our members. Whether you are working on social media, outreach, retention, or just improving community engagement we have everything you would need in one easy platform.

Lauren and I love September, National Breakfast Month. It means so many things we cherish: coffee, donuts, waffles… and your apartment prospects and residents feel the same way. Here are some breakfast-themed apartment marketing and resident retention events that will start your day off right!

No one wants to show up to a LAME-O party! And no one wants to work hard to throw an event that is empty or awkwardly sparse. Hosting awesome resident events comes down to three little secrets. And guess what? They all start with C so they’re easy to remember.

The location of your apartment community matters. Put it to work for you to increase your occupancy. We’re sharing some location campaigns and marketing slogans that help your prospective renters imagine living at your apartment community!

Seasons in life can be especially stressful. Here are 5 of my foundational tips when the stress-o-meter is through the roof.

Do you feel like you are being pulled in a million directions as an apartment supervisor? Feeling a little crazy frazzled. You’re not alone. Here’s how to stop it TODAY!

Teachers work seriously hard for the money and I LOVE giving back to them. I’m talking about pairing goodies that give back to teachers and at the same time, attract these hard working professionals to your community. So, let’s think about how you can market to teachers, school districts, and faculty staff.

Q: “Barbara, I've attended several courses that you presented. I have a question for you. With competition being so fierce, do you have any quick tips on best practices when it comes to marketing? Best, Sarah from Indiana."

Outreach is NOT walking in somewhere and leaving flyers. This is about building relationships and being a force to be reckoned with. It's not just what's in it for us as the apartment community, but what's in it for this potential business if they partner with us, And that's what a win-win partnership is about.