The May and June edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas you don’t want to miss!

The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist.

The March edition of SproutMonthly: The Apartment Marketing Magazine is full of SPRING apartment marketing ideas and resident event ideas. Plus, don’t miss special member guest and Resident Services Coordinator, Anna-Maria Dimitratos.

It’s no surprise that attention spans today aren’t what they used to be. Studies say that in 1920 the average attention span was 20-minutes. Today? Eight seconds...the same as a goldfish. As a property manager trying to market your apartment community, this fact should stop you in your tracks. Breaking through the noise of day to day life is a real challenge. Twenty years ago, we were just trying to stand out from the competition with nice curb appeal and a good photo in our For Rent ad. But today’s online world has created a new set of complicated problems for apartment marketers. Your community is no longer just competing with other communities. You are competing with EVERYTHING for your customer’s attention.

Ever have a really big idea and then realize… oops…. You don’t actually have time to make it happen? Maybe you had the best marketing initiative planned but then that to-do list got the best of the day and you just weren’t able to make it happen. We feel you. Time-starved property managers are spread thin and often times it feels like there’s no help in sight which can have such add to the already overwhelming feeling you have on the daily, am I right? We’ve heard this same scenario from property managers all over the US and decided that Sprout can do more to help. So we did! We now have done-for-you bundles in our Sprout Shop that you can purchase and then have the pre-made bundles shipped directly to your door.

A lot of time, energy and money are spent on apartment marketing. Most of it (sigh) doesn’t work. 

After working with thousands of multifamily professionals, we’ve seen some patterns emerge. So today we are breaking it down and identifying the top FOUR flaws in apartment marketing…and the way to fix them.

Creating an environment in your office that makes you and your employees feel emotionally and mentally supported is more important than you might think. Our webinar with Amy Kosnikowski Dilisio is going to show you just how important it is, but also give you tips and tools on how to create the ideal environment for your office.

If you haven’t heard already, this month is better breakfast month! This is a fun monthly theme that you can use to create unique resident events and outreach initiatives, but it’s also the perfect month to push your community’s health and wellness facilities. If you’re a community that is in an area of town where fitness is the new fad, or if you have an on-site workout space that would make Dwayne “The Rock” Johnson drool, now is the perfect time to show it off! 

Teachers work seriously hard for the money and I LOVE giving back to them. I’m talking about pairing goodies that give back to teachers and at the same time, attract these hard working professionals to your community. So, let’s think about how you can market to teachers, school districts, and faculty staff.

Q: “Barbara, I've attended several courses that you presented. I have a question for you. With competition being so fierce, do you have any quick tips on best practices when it comes to marketing? Best, Sarah from Indiana."