In this episode, we’re recapping all our takeaways from NAA Apartmentalize 2024. We explore effective strategies for personalizing multifamily marketing to boost resident engagement. Experts discuss leveraging data insights, community-focused campaigns, and digital platforms to enhance satisfaction and occupancy rates. Discover actionable tips to redefine your approach and create lasting connections with residents in today's competitive market.

March into sustainability and community spirit with our multifamily housing events! From the glitz of The Academy Awards watch party to eco-friendly gatherings like the All Green Everything Party, discover 12 unique ways to connect and engage with residents. Perfect for apartment marketing, property management professionals, and resident retention strategies. These are easy, budget-friendly ways to make a lasting impression on your residents and increase retention.

Let’s delve into February's issue, packed with 12 fun and budget-friendly resident event ideas for your multifamily community.

As seen in Sprout’s August edition of our monthly apartment marketing magazine, we’re going full circle with Back-to-School apartment marketing and resident retention.

Building processes around basic touch points as a way to WOW your residents.

Property managers, this is for you! When it comes to choreographing the perfect Customer Experience Journey, Beyoncé has a lot to teach the Multifamily Industry. Think of this customer experience journey like a well-crafted music video. Everyone knows where to be and what to do at what time. Let’s see how we can take a lesson from Bey for our apartment communities.

Teachers work seriously hard for the money and I LOVE giving back to them. I’m talking about pairing goodies that give back to teachers and at the same time, attract these hard working professionals to your community. So, let’s think about how you can market to teachers, school districts, and faculty staff.

Q: “Barbara, I've attended several courses that you presented. I have a question for you. With competition being so fierce, do you have any quick tips on best practices when it comes to marketing? Best, Sarah from Indiana."