Black Friday Marketing For Your Apartment Community
Black Friday is right around the corner and who says that stores are the only ones that get to take advantage of this huge marketing monster? We have an entire Black Friday collection that will no doubt be able to catch the attention of all the right people. (P.s. - read all the way to the end for a super exciting announcement!)
Why would you want to jump on the Black Friday bandwagon? Well… think about it. When Black Friday rolls around it’s like a switch flips and people are in the mood to shop and spend money.
Since people are more willing and open to spending money, they are more receptive to your marketing efforts…in fact, they want the deals. Whoa, did you miss that? They are LOOKING for the sales. That means for once your prospects are actively looking for marketing that is letting them know about sales and are more inclined to take action. If that doesn’t make you want to jump up and happy dance, I don’t know what will!!
Okay, now that we’ve got you all pumped up and excited about what Black Friday means for your marketing, what do you do about it?
Our Black Friday outreach marketing campaign is just what you need to pull off an epic marketing initiative geared specifically for your prospects.
We have flyers that you can have our design team customize for your community with all your Black Friday specials and community information.
Once you have these flyers, hit the road! Think about where your prospects are going to be and where they will most likely see your awesome flyers. You might choose to put them in some local businesses, restaurants, or coffee shops near your community. You might even want to think about putting some flyers in local hair or nail salons near you. You know everyone is going to try and look their best when they see those family members they haven't seen in a year, so catch them while they’re getting their in that salon chair. (Hello, captive audience!)
FREEBIE ALERT: we want to give you a little taste of what it’s like to have a Sprout marketing membership.
Grab your 1/4 page freebie below.
You could attach the flyers to a goodie bag with some coffee packets, energy drinks, and snack bars because you know all the Black Friday peeps are up for hours waiting to snag those deals!
Drop the packets and flyers off at a local business for the employees or their customers to grab. You can also share them with residents and include info about your referral bonuses. The more mouths that spread the word about your community the better!
Promote your black friday specials on social media
We have a social media square and an Instagram story template for you to promote your specials. Don’t be shy about posting either. I can pretty much guarantee that everybody else will not be. Use the power of social media to expand your reach and get the word out about your specials and your awesome community.
Bonus Tip: Start your promotion in the days leading up to Black Friday so people know to be on the lookout for your promotion.
Don’t let Black Friday (aka - A marketing gold mine) pass you up this year. Take advantage of this time of year and get the word out about your community and encourage people to make it their home.
