Break Through The Noise With Captivating Apartment Marketing
It’s no surprise that attention spans today aren’t what they used to be. Studies say that in 1920 the average attention span was 20-minutes. Today? Eight seconds — the same as a goldfish.
As a property manager trying to market your apartment community, this fact should stop you in your tracks. Breaking through the noise of day to day life is a real challenge. Twenty years ago, we were just trying to stand out from the competition with nice curb appeal and a good photo in our For Rent ad. But today’s online world has created a new set of complicated problems for apartment marketers. Your community is no longer just competing with other communities. You are competing for your customer’s attention with EVERYTHING. They are always surrounded by some kind of marketing telling them what they should or should not be interested in.
if there’s so much competition to stand out from, why are so many still using apartment marketing ideas that are soooo vanilla and just plain boring?
(No really, why?) It’s almost as if in an effort to appeal to the masses we’ve given up on the opportunity to pull at the heartstrings of targeted demographics.
Stuck in the multifamily bubble, everything starts to look the same. The end result? Your customer just keeps scrolling and your marketing efforts are a waste. ( 😩😭)
Never fear though! There’s a way to combat this - marketing that combines the craftsmanship of skilled graphic designers with the knowledge and experience of multifamily professionals. The end result would be purpose-driven marketing that STOPS TRAFFIC!
How can you achieve this? Easy peasy - That’s the EXACT secret sauce of The Sprout Daily Dose Method and marketing platform. It’s where experience and design combine!
You no longer have to sit at your computer forever willing the perfect design to magically appear on your screen, because let’s face it, design is not everyone’s area of expertise. Luckily, we have a whole Sprout team that ARE design experts and when you become a Sprout Member, they become part of your team too. They are the experts and have ‘wowed’ so many members already that we know you’ll be nothing short of impressed by their designs. Just look at what some of our members have said about designs they have received.
Not only do we have an expert design team, but we have experience in the industry ourselves, as many of us have worked on site at properties. We know first hand, many of the struggles that you face as property managers and have the experience to know what to suggest when it comes to attacking those marketing goals. It’s a tall order to capture attention and hearts in today’s world and you shouldn’t have to go at it alone.
Want a taste of what it’s like to be a Sprout Member? Check out some bundles in our Sprout Shop! Some are even done-for-you and shipped to your door!
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