Two major themes emerged in this year's AIM conference: AI and centralization. Listen in for takeaways for onsite teams.

Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series.

Make resident referrals SUPER easy with a Referral Automation Station. Check out this cute way to spoil residents at your apartment community and put the word out about your referral bonuses. Plus, download our FREE referral flyer for apartments!

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

Moms have taken on new jobs during quarantine for their family - becoming teachers, full-time caregivers, some are sole providers - all the while balancing their anxieties and stress during an unpredictable time and still keeping up with a demanding career in multifamily housing.

How are they meeting the challenges?

I wanted to know, so I reached out to a few of my friends and colleagues in our industry and I’m so excited to share insights from each of them about handling challenges and overcoming obstacles.

This one is for all our property managers and real estate agents. Do you still have a job right now? Are you hoping you’ll have a job after the pandemic? Use these ways to boost your career so that you will thrive in your work and truly future-proof your career! Invest time and energy now, to reap the benefits later. These ideas range from quick and free to a small investment.

Multifamily housing professionals nationwide are being impacted by COVID-19. The strain it has caused many property managers, leasing professionals, regional managers and maintenance technicians has been massive. This webinar is a 12-pack of ideas to help you cope and hope amidst the Coronavirus. Join industry friends Amy Kosnikowski Dilisio, Rommel Anacan, Heather Blume and Barbara Savona for this dose of encouragement and motivation.

If you’re a part of the Sprout Community in any way then you know that we just released some BIG news and our new project has finally launched! Our new podcast called Marketing Home, Marketing You is now available for all you awesome peeps to dive into. Our CEO, Barbara Savona, being the lifelong learner that she is, launched this podcast out of a passion for creating content that is easy to consume while still being jammed packed with education and value for the listeners. This podcast was born out of a desire to create a space where all housing professionals can come and discuss all things marketing, business growth, and career development. Seriously, ALL housing professionals - multifamily, student housing, senior housing, affordable, brokerage, real estate. 

There’s something so exciting about January. Everyone seems a little extra inspired this time of year and encouraged to make steps towards their goals. There’s an optimism in the air that you just don’t get any other time of year. People setting New Year’s resolutions should inspire your team to see how you can meaningfully contribute to helping your residents and prospects achieve their goals. Seth Godin, Master Marketer and Author, speaks about how important it is for companies and brands to have a meaningful impact on people's transformation. That’s where real connections happen. 

Do your residents know how much you appreciate them? It’s so important to show them that you are grateful they picked your community to make their home. It's easy to lose a little steam as the year is winding down. It's like our bodies and minds want to go into hibernation mode! But we can't let our marketing and retention go into hiding. Have you ever heard it said, "Summer bodies are made in the winter"? It's the same thing with our communities. The work we do in the winter months pays off all year round, so don't stop hustling!  

Black Friday is right around the corner and who says that stores are the only ones that get to take advantage of this huge marketing monster? We have an entire Black Friday collection that will no doubt be able to catch the attention of all the right people. Why would you want to jump on the Black Friday bandwagon? Well… think about it. When Black Friday rolls around it’s like a switch flips and people are in the mood to spend shop and spend money. Since people are more willing and open to spending money, they are more receptive to marketing for it. They are looking for the sales promotions. Whoa, did you miss that? They are LOOKING for the sales. That means for once your prospects are actively looking for marketing that is letting them know about sales and are more inclined to take action. If that doesn’t make you want to jump up and happy dance, I don’t know what will!!

It’s no surprise that attention spans today aren’t what they used to be. Studies say that in 1920 the average attention span was 20-minutes. Today? Eight seconds...the same as a goldfish. As a property manager trying to market your apartment community, this fact should stop you in your tracks. Breaking through the noise of day to day life is a real challenge. Twenty years ago, we were just trying to stand out from the competition with nice curb appeal and a good photo in our For Rent ad. But today’s online world has created a new set of complicated problems for apartment marketers. Your community is no longer just competing with other communities. You are competing with EVERYTHING for your customer’s attention.

Most managers would agree that a proactive marketing approach is ideal, still the large majority default to a reactive approach. Why? Often, managers start with the best of intentions to have a well-crafted marketing plan but then things happen onsite that take away our focus. Mid-month they can find themselves with dipping occupancy, unaccounted for skips, or a lower renewal rate than anticipated. In the shock and misunderstanding a hail mary is thrown in hopes it will correct all the missed goals. But let’s be honest, does the hail mary ever work?

Being a property manager is a rewarding career, but it can have it's rough days. Especially when that day consists of dealing with resident complaints. How you handle complaints can either build that resident loyalty that you want, or it can break their trust. Read our sneak peak of our webinar with Rommel Anacan where he'll teach you a step-by-step method for positively dealing with complaints.

Truth time: A lot of on-site apartment marketing is done for the sake of doing something (anything) or to simply appease a corporate requirement. When we approach marketing like this, it tends to lack clarity when it comes to defining the marketing objectives. The result? A big belly flop. 👎