The 5 Resources You Need In Your Marketing Mix

Written By Jay

As a property manager, leasing agent, or really any role we have in life there always seems to be an over abundance of to-do lists that need to be finished, items to be bought, and projects that need to be finished. With all that going on at once it can be hard to keep everything straight. 

Sprout has tons of resources to make your life easier. (One of our favs is the Daily Dose ideas our members rave about.) BUT, did you know that we also have other printable resources you can use to help keep your life organized?!  YAASSSS!! We’ve listed a few and how they can help take away your marketing headaches.

 

  1. Sprout’s printable weekly calendar resource to keep yourself on track with your goals on a daily basis

This printable can help you write down your weekly goals, to-dos, has an area to jot down notes, as well as gives you an outline to help you keep track of your marketing initiatives for the week. It gives you a space for each day so you can write out your schedule and do all the things! 

(Sidenote: You can download this resource now! Just CLICK HERE!)

2. Printable shopping list for all your big time marketing goodies

This shopping list printable is broken down for you by welcomes, outreach, follow-up, renewals, referrals, events and other. This way you can make sure you don’t miss a thing and can nail every initiative you put into action. This is also a great resource to keep on hand for when you have a stroke of genius and think of some awesome items you think would be perfect for your marketing plan.

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Grab your FREE download of our Daily Dose Planning Kit

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3. event checklist from sprout with well thought out categories to help you make it a success

If you have a community event you’re hosting then our Event Checklist is a MUST! This one is one of my personal favorites just because of how detailed it is and can really make you feel relaxed, knowing you’ve covered all your bases. This resource breaks down a checklist for anything and everything you can think of before, during, and after the event. Here are some of the categories it covers:

  • Invitations

  • Online Promotions (email and social media) 

  • Community Promotion

  • Pre Event (Set-Up, Food and Drinks, Paper Goods, Music, Decorations, Games, Promotional Items/Swag, Trash Duty) 

    • This section allows you to list the person in charge of all these tasks so everyone knows exactly what they need to take care of. 

  • Run Thru (Making sure everything is working, assigning designated photographer, designated greeter, etc.)

  • Post Event (Clean Up and Thank You) 

    • This section also allows you to assign the people in charge of each task.

4. Sprout resource checklist to make sure you get all the graphics and printables your heart desires

Making sure you have all your resources for your marketing and retention initiatives is no longer a hassle to track with our Sprout Resources Checklist. It’s broken down by outreach, rent is due, welcome home, additional resident notices, renewals, referrals, events, reminders, additional social media graphics, and downloaded stock photos. That way whenever you log on to your Sprout membership and download your printables and digital graphics, you can check them off your list. Easy peasy lemon squeezy! 


5. The one and only marketing checklist you’ll ever need

Last but not least, we have the big papa of the printables - the marketing checklist! This is a monthly checklist to make sure you have all your ducks in a row for all things marketing. This checklist gives you everything - ideas to clear your space, get inspired, scheduling all your big marketing priorities, manage your online reputation, assigning tasks, reviewing, and meeting as a team to strategize for the next month. With this checklist, along with your Sprout Membership resources, you are guaranteed to be a marketing machine in no time! 

Pro Tip: After every initiative, implement the KISS method both individually and as a team to see what you want to Keep, Improve, Stop, and Start. If you’d like more info on this method check out our Instagram TV to watch the one and only Barbara Savona talk about how Sprout uses it in our planning, as well as how she uses it personally. 

With all these resources, plus the Sprout team behind you, there’s no doubt you’ll will be unstoppable. Taking time each month, week, and day to plan out your goals and initiatives you want to tackle can help you stay focused and productive. We can’t wait to see what all you’ll accomplish!

Sprout Marketing Blogs
January Resident Events That Build Community and Create Marketing Opportunities
January Resident Events That Build Community and Create Marketing Opportunities

In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

12 Must-Try December Events to Delight Your Residents
12 Must-Try December Events to Delight Your Residents

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

How to Maximize Resident Events: Making Every Moment Count
How to Maximize Resident Events: Making Every Moment Count

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.

To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.

Milk and Cookies Event for Your Apartment Community
Milk and Cookies Event for Your Apartment Community

The cutest Milk & Cookies event ever! Budget friendly for a resident event for apartments… or even for your kid’s class as an end-of-year treat!

Wintertime Resident Retention & Event Ideas
Wintertime Resident Retention & Event Ideas

The December edition of SproutMonthly: The Apartment Marketing Magazine is full of seasonal resident event and retention ideas. Snow globes, gingerbread, and so much more.

Batch Like a Boss: The Social Media Strategy Every Property Manager Needs
Batch Like a Boss: The Social Media Strategy Every Property Manager Needs

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized. 

November Resident Event Ideas: 12 Ideas For Your Community
November Resident Event Ideas: 12 Ideas For Your Community

Looking to boost resident retention and keep your community engaged this November? Property managers, it’s time to step up your apartment marketing game with fresh, fun, and impactful resident events! From cozy gatherings to acts of kindness, we’ve got 12 creative ideas to show your residents just how much they’re appreciated. In this episode, we share easy-to-execute event ideas designed to strengthen your community, increase resident satisfaction, and make your property stand out. Don’t miss these actionable tips to elevate your resident retention strategy this season!

October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch
October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

Fall Apartment Marketing: Coffee Outreach 2 Ways
Fall Apartment Marketing: Coffee Outreach 2 Ways
29 Fall Taglines For Marketing Apartments
29 Fall Taglines For Marketing Apartments

Fall is upon us and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite fall taglines and outreach marketing pairings that multifamily prospects will remember.

A few of our current obsessions:

Jay https://jaymade.co
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