What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.

It’s no surprise that attention spans today aren’t what they used to be. Studies say that in 1920 the average attention span was 20-minutes. Today? Eight seconds...the same as a goldfish. As a property manager trying to market your apartment community, this fact should stop you in your tracks. Breaking through the noise of day to day life is a real challenge. Twenty years ago, we were just trying to stand out from the competition with nice curb appeal and a good photo in our For Rent ad. But today’s online world has created a new set of complicated problems for apartment marketers. Your community is no longer just competing with other communities. You are competing with EVERYTHING for your customer’s attention.

Ever have a really big idea and then realize… oops…. You don’t actually have time to make it happen? Maybe you had the best marketing initiative planned but then that to-do list got the best of the day and you just weren’t able to make it happen. We feel you. Time-starved property managers are spread thin and often times it feels like there’s no help in sight which can have such add to the already overwhelming feeling you have on the daily, am I right? We’ve heard this same scenario from property managers all over the US and decided that Sprout can do more to help. So we did! We now have done-for-you bundles in our Sprout Shop that you can purchase and then have the pre-made bundles shipped directly to your door.

A lot of time, energy and money are spent on apartment marketing. Most of it (sigh) doesn’t work. 

After working with thousands of multifamily professionals, we’ve seen some patterns emerge. So today we are breaking it down and identifying the top FOUR flaws in apartment marketing…and the way to fix them.

We always get so excited when a new month rolls around (even if they seem to be rolling around faster and faster). A new month means a new Sprout Marketing Calendar full of brand new ideas for you to get new residents and keep those awesome ones you already have! The October calendar and the Daily Dose ideas for this month have allllll the Fall vibes and we are loving it because, let’s be honest, we’re melting here in Texas and we can’t wait for cooler weather.

We’ll be real honest, selling smaller floor plans can be tricky. No one loves to hear a prospect say, “Oh wow, this apartment is so small.” But, when you hear that, that’s when it’s your chance to sell the lifestyle that comes with living in a smaller space. 

Fair Housing laws can be an intimidating mountain to face, and the anxiety that comes with it is understandable. There have been some real nightmare stories of violations ending careers and costing an enormous amount of money. That’s why we think this month’s webinar is such an important message that you need to hear from the one and only Anne Sadovsky, who’s kind of a legend in our industry.

As a property manager, leasing agent, or really any role we have in life there always seems to be an over abundance of to-do lists that need to be finished, items to be bought, and projects that need to be finished. With all that going on at once it can be hard to keep everything straight. Sprout has tons of resources to make your life easier. (One of our favs is the Daily Dose ideas our members rave about.) BUT, did you know that we also have other printable resources you can use to help keep your life organized?!

Outreach is NOT walking in somewhere and leaving flyers. This is about building relationships and being a force to be reckoned with. It's not just what's in it for us as the apartment community, but what's in it for this potential business if they partner with us, And that's what a win-win partnership is about.