#59 - Leasing Tips: Selling Your Advantage

[Episode #59] Leasing Tips: Selling Your Advantage

This is not a basic skill - we want you to level up your leasing techniques!

Go from the basic facts and information about your community to being able to give a tour and take it to the next level and tell your prospects what the information REALLY means.

What you will learn in this video:

  • Why you should layer your tour information to address pain points for your prospects.

  • How to focus on your prospect’s lifestyle and tailor your presentation to them.

  • When to feature your staff, neighborhood, and amenities in a way that serves your prospects.

Get your own guidebook to build your leasing skills.


Take your tour from a flat floor plan with facts and features to a 3D model that your prospects can envision themselves in.
— Barbara, Sprout Co-Founder
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Close more leases and increase your occupancy with leasing and touring techniques that work.

I recorded this video because I want you to be a rockstar leasing agent that really serves your prospects. Learn how to tailor your tours to match the needs of each prospect, how to sell your advantage and amenities, and why it makes you a better leasing agent. I’ll give you a few real-life touring scenarios and exactly what you can say in each of them!

Featured in this week’s apartment marketing podcast:


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