#98: Multifamily Through the Lisa Trosien Lens: A Career of Lessons
lisa trosien | Award Winning Multifamily Speaker | Educator | Consultant | Mom | PropTech Advisor | Sales Training Expert | Apartment All Star
Lisa’s time spent in the Residential Property Management Industry has given her ample time to find, define, and leverage her strengths for not just her own success, but also for those who work with her. After 20+ years, she’s had experience with everything from affordable and Section 8 housing to new construction and class A++ assets, and she’s worked in virtually every type of location – from rural markets to Michigan Avenue, she’s been there. She truly relates to just about anyone in our industry!
Lisa finds great joy in helping individuals find their own niche of excellence, and has served as a mentor and personal advisor to many of our industry’s most outstanding leaders. Additionally, her passion for this industry doesn’t stop with just advising owners and management companies. Lisa has helped many of our industry’s supplier partners with product positioning and sales strategies, as well as teaching several new companies the etiquette of sales and communication in the residential property management industry.
That’s why I’m so very excited and honored to chat with Lisa in this week’s episode. Make sure you tune in to catch her answer to: “You hand a notecard to a new leasing professional with no more than 3 sentences on it. What advice are you sharing?” Get ready because Lisa is sharing a career’s worth of lessons!
“Communication is the root of 99% of problems, and you’ve got to make sure that that communication between corporate and onsite stays clean and clear.”
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Tune in to hear Lisa share:
Where do passion and proficiency come together for you in terms of your career?
What do you attribute to your longevity and longstanding success?
You are known in our industry for providing sessions packed with tangible ideas. What is your process for researching and preparing your sessions?
What opportunities do you see in the educational space? Areas for improvement in event attendance? Retention?
How do you come up with such thought-provoking conversation starters on social media?
Any tips for taking online connections and turning them into real-life relationships?
What marketing trends are you most excited to watch in multifamily? What trends feel overrated?
What are the most undervalued marketing and leasing strategies?
What are your thoughts on personal branding? How can it be done well?
What advice would you give an operations executive based on what you hear from onsite teams? (What you wish they would really hear.)
“Every company should have a committee of site-level staff that vets products that the CTO and everybody else is looking at.
Let them look at it.”
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Work with Lisa
With her degree in education, she’s able to structure her classes and sessions for information and skill retention, allowing her to train people for success. And with a proven track record of power in sales combined with her years of experience in marketing, not only can she teach people to sell just about anything, but she can do it for a property that is in lease-up as well as a property in repositioning.
Whether you’re searching for a keynote speaker, a dedicated strategist, an enthusiastic trainer, or a marketing expert, Lisa would be delighted to assist you! WORK WITH LISA.
