Secrets from a Luxury Marketing Specialist & Ideas for April
Carly Peters, Senior Marketing Specialist at Quarterra
This week I have a special guest with me- Carly Peters, Senior Marketing Specialist at Quarterra.
As a Marketing Director over ten luxury communities, you’ll want to hear Carly answer these insightful questions:
What is your current role and what does a typical day in-the-life look like for you?
How do you approach overall marketing for your communities?
What strategies do you use for social media?
What is a recent marketing or occupancy challenge you've overcome with your team?
What marketing trends are you most excited about?
Any marketing or leasing tools you can't live without?
Carly has over 6.5 years of experience helping the west coast teams with marketing initiatives. She currently covers the Mountain Southwest region (AZ, CO, & NV) for her portfolio, but has also covered CA, OR, and WA in previous years. She works closely with her teams (right now it's 10 communities, but this number is growing) to develop a wide array of marketing strategies in order to drive in traffic to each community, as well as help manage the daily, monthly, and yearly marketing plans and goals each team has. She also helps train all the new marketing team hires, as well as presents and trains marketing to all the newly hired Quarterra associates during orientation.
She started working onsite as a Leasing Professional for the first 6 months of her career and then worked her way up to the corporate side of marketing, starting with the Marketing Coordinator position and transitioning to Marketing Specialist, then Senior Marketing Specialist, which is her current title. She grew up in Paris, Texas and then went to TCU in Fort Worth, TX for college and got her degree in business marketing. Carly is a very energetic person who loves meeting new people and exploring new places. She also loves her French Bulldog (named Dallas)!
RESIDENT EVENT ideas
FANTASTIC FLOWER FESTIVAL
It's officially festival season, so you better get ready to put on your party shoes. This event is all about flowers, music, and most of all finding the small things that bring your residents joy.
Let's start with the backdrop. It may look wild, but it's actually pretty simple to set up as it's strips of rainbow garland with paper flowers on top.
Then you add the festival essentials like glowsticks, temporary tattoos, flower crowns, and more. If they can't get to a festival, bring it to them!
Add the treats and tunes. Get wildly creative with your displays and playlists to make this a memorable event.
ADD AN ACTIVITY:
FEATURED: Make Your Own Flower Bouquet
Local Business Market
Live Music
Resident Talent Show
Decorate Your Own Cupcake
Pool Party
SHOP THE LOOK:
Join the Sprout Membership to access all the designs and shopping lists for the events you see!
OTHER GREAT RESIDENT EVENTS FOR SPRING
Peeps Bar
Let's Pawty
Game Night
Sips & Succulents
Pretzel Bar
Mimosa Bar
Fruit To Go
Friendship Bracelet Kits
Tie-Dye Party
Wine Down
Sweet Treats
Get event ideas for the whole year! 👇
Fill out the form to get your FREE Resident Event Guidebook!
RPM CAREERS WEEK is around the corner!
Time to celebrate multifamily careers and the amazing people that make up our industry! Residential Property Management Careers Week is in April. We have the perfect multifamily gifts and don’t forget to give them a shout-out on your social pages!
“I know your life is full and busy, but I promise Sprout will be worth every minute of your time and money.
Sprout makes our social posts, events, and resident communication a breeze.”
