Resident Retention, Resident Events Barbara Savona Resident Retention, Resident Events Barbara Savona

A Year in the Life of Emily: How To Create Touch Points That Increase Resident Renewals

In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.

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Get Creative This February With These Unique Marketing Ideas For Your Apartment Community

Get creative this month with some fresh, unique ideas for your apartment marketing. We have ideas to check all your boxes and meet all your goals - resident events to increase resident retention, resident notices, outreach marketing, resident renewals, and follow up initiatives. The best part? They won’t break the bank or take up all of your time. We don’t believe you have to sacrifice your time or your money to reach your marketing goals.

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7 Different Business Cards for Your Apartment Marketing Toolbox

The business card. It’s been around forever. It’s small, but packs a powerful punch when it comes to your apartment marketing and retention. Today we are sharing with property managers, leasing agents, and maintenance teams seven different types of business cards that you need in your apartment marketing toolbox. These are essential for welcoming new residents, building resident appreciation and loyalty, increasing resident renewal rates, driving traffic and increases your occupancy with new leases, building a referral program and driving engagement to your social media.

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Jay Jay

How to Make New Residents Feel Like Family with Simple Welcome Home Ideas

Moving is stressful so it’s important as leasing agents, real estate professionals, and property managers that we are empathetic to our new residents and take the time to understand their circumstances when they move in. Taking the time to help make sure their move in process goes smoothly and showing them some gratitude for picking your community will go a long way in gaining their loyalty. Making sure to take the move in process as an opportunity to ‘wow’ your new resident will help in your resident retention as well.

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Resident Retention Jay Resident Retention Jay

Start Here When Welcoming New Residents

Moving is one of the most stressful things your residents will deal with, so it’s important as property managers, leasing agents, realtors, and leasing professionals that we take the time to make sure we’re doing everything we can help make it a little easier. We need to be empathetic and look for ways that we can delight our residents in unexpected ways when they move into our apartment community.

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