Looking for fresh, fun, and easy-to-execute resident event ideas for your apartment community this May? You’re in the right place! In this episode of The Multifamily Mix Podcast, Barbara Savona shares four creative and engaging resident events that are perfect for boosting community engagement, improving resident retention, and building authentic connections at your property.

From a high-energy Kentucky Derby party to a laid-back Rosé All Day wine tasting, these ideas are designed with busy property managers and on-site teams in mind. Each event includes setup tips, budget-friendly decor ideas, and ways to encourage resident participation—all using items you can reuse and repurpose.

Whether you’re managing one property or juggling multiple communities, these apartment marketing strategies are perfect for taking the stress out of event planning.

Want the full toolkit—including customizable flyers, shopping lists, Canva templates, and all 12 monthly event ideas? Join the Sprout Marketing Membership and get everything you need to simplify your resident events and retention marketing.

Looking for fresh, easy-to-execute resident event ideas to boost engagement and retention at your apartment community? In this episode of The Multifamily Mix, we’re sharing three low-cost, high-impact resident events perfect for property managers and multifamily marketers looking to enhance their apartment marketing strategy. Learn how to host a self-care grab-and-go station with stress relief goodies, a resident step challenge to encourage community wellness, and a spring-themed event that ties perfectly into Earth Day apartment marketing. Plus, discover how Spark Membership provides customizable Canva templates, printable event signs, and Amazon shopping lists—so you can plan these events in minutes. Listen now and simplify your property management event planning!

property management, apartment marketing, resident event ideas, property manager, resident retention strategies, multifamily marketing, apartment resident engagement, community events, leasing engagement, Earth Day apartment events

The December edition of SproutMonthly: The Apartment Marketing Magazine is full of seasonal resident event and retention ideas. Snow globes, gingerbread, and so much more.

Fun event ideas for the new year! Level up your year with some fresh events for your residents. We have everything from Active Lifestyle ideas to Popcorn and Pie… something for everyone!

The November edition of SproutMonthly: The Apartment Marketing Magazine is full of cozy resident event and retention ideas. S’mores, Budget-Friendly Resident Appreciation Week, Charity Drives and so much more.

The October edition of SproutMonthly: The Apartment Marketing Magazine is full of golden fall resident event and retention ideas.

The September edition of SproutMonthly: The Apartment Marketing Magazine is full of fall resident event and retention ideas.

From Treasure Island parties to Back to School events, the August edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas.

The July and August edition of SproutMonthly: The Apartment Marketing Magazine is full of summery resident event ideas.

The May and June edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas you don’t want to miss!

The April edition of SproutMonthly: The Apartment Marketing Magazine is full of resident event ideas, plus, we’re sharing secrets from a luxury marketing specialist.

The March edition of SproutMonthly: The Apartment Marketing Magazine is full of SPRING apartment marketing ideas and resident event ideas. Plus, don’t miss special member guest and Resident Services Coordinator, Anna-Maria Dimitratos.

Chris Arnold, Co-Founder of Authentic, and Natalie Linan, Director of Marketing for Black Field Management, join me this week to share apartment marketing trends in 2023 that you need to know. This is part two of our Marketing Masters Series.

Get creative this month with some fresh, unique ideas for your apartment marketing. We have ideas to check all your boxes and meet all your goals - resident events to increase resident retention, resident notices, outreach marketing, resident renewals, and follow up initiatives. The best part? They won’t break the bank or take up all of your time. We don’t believe you have to sacrifice your time or your money to reach your marketing goals.

Today I’m sharing five skills that have been the secret sauce, or an invaluable aid, in helping my marketing career and creating my multifamily marketing business. Whether you’re an apartment marketing director, aspiring marketing director, or entrepreneur, these are five skills that every career can benefit from.

As seen in Sprout’s August edition of our monthly apartment marketing magazine, we’re going full circle with Back-to-School apartment marketing and resident retention.

Moms have taken on new jobs during quarantine for their family - becoming teachers, full-time caregivers, some are sole providers - all the while balancing their anxieties and stress during an unpredictable time and still keeping up with a demanding career in multifamily housing.

How are they meeting the challenges?

I wanted to know, so I reached out to a few of my friends and colleagues in our industry and I’m so excited to share insights from each of them about handling challenges and overcoming obstacles.