12 Fun and Easy Resident Event Ideas to Show Resident Appreciation

Resident Events
Written By Jay

TOP resident events to get people talking

Why host events at your community?

Events are a way to really foster community and get to know your residents in a more meaningful way. Events that are consistent, well-promoted and tailored to your audience lead to the best results.

TYPES OF APARTMENT RESIDENT EVENTS

  • Grab-and-Go Resident Events: Grab a slice of pizza, pie, or cookie dough to take back to your apartment home.

  • Digital Resident Events: Invite residents to post pictures of something in their apartment, a favorite view, their pet, etc. It builds community without having to leave their space. Create a hashtag to gather all leads. These are great for residents that want to feel connected to the people at their community, but want to do it in a space they are most comfortable…their home.

  • Offsite Resident Events: Happy hours, bowling, golf, etc.

  • Food Resident Events: No explanation needed 😋

  • Pet-Friendly Resident Events: Yappy hours, meet and greets, and costume contests

  • Watch Party Resident Events: Netflix and chill, movie marathon or movie night, sport events, favorite TV shows, and award shows

  • Weekly “Standing” Resident Events: Muffin Monday, Taco Tuesday, Wine Down Wednesday, Thirsty Thursday, Food Truck Friday

  • Seasonal Resident Events: Based on the season or holiday (Spring social)

  • BYOF (Bring Your Own Friend): Events geared towards driving referrals

  • Educational Resident Events: Learn to cook, craft or invest, etc.

  • Renewal Resident Events: Invite only residents up for renewal

  • Supplier or Business Resident Event: Invite a local business to feature their service or product

Free Apartment Ideas

FREE APARTMENT IDEAS

✓ Sample Planning Calendar

✓ Social Media Checklist

✓ 1 Canva-Compatible Design

✓ 1 Simply Social Sample
Graphic + Caption Template for Social Media

✓ 1 Resident Event Ideas Printable

✓ 1 Resident Appreciation Idea

✓ 8 Leasing Tips Printable

START YOUR FREE TRIAL

EVENTS THAT INCREASE YOUR APARTMENT’S SOCIAL MEDIA REACH

KEEP THE PARTY GOING ONLINE, PARTY PEEPS! There is no magic bullet for the perfect event.

  • Pay attention to your residents. Share event polls. Use Sprout’s THIS OR THAT IG stories to learn more about what appeals to them.

  • Keep up with popular trends. Follow local bloggers. Search trending hashtags. Modify big events to fit your community.

  • Keep experimenting!

ULTIMATE APARTMENT MARKETING MEMBERSHIP

Apartment Marketing Ideas: easy and creative Resident Event Ideas for Leasing professionals and property managers - Sprout Marketing

One easy-peasy platform where you can get ideas and resources to check off all your marketing and retention needs:

✓ Done-For-You Marketing Plan
✓ Do-It-Yourself, Canva-Compatible Designs
✓ Printable Monthly Calendar
✓ Access To The Simply Social Plan
40+ Captions, 100+ Graphic Downloads, 15+ Videos
✓ 4000+ Instant Downloadable Graphics
Including Flyers, Digital Graphics, Videos, and Stock Photos
✓ The Full Sprout Idea and Training Library
The Sprout Leasing Blueprint and Other Trainings
✓ Discounts on Customized By Sprout Templates
Including Flyers, Brochures, Business Cards, Signage and More!
✓ Discount on Branded, Custom Designs
Including Logos, Floor Plans, and Branded Collateral!

APARTMENT MARKETING TIPS YOU MAY LIKE…

Blog
January Resident Events That Build Community and Create Marketing Opportunities
January Resident Events That Build Community and Create Marketing Opportunities

In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

12 Must-Try December Events to Delight Your Residents
12 Must-Try December Events to Delight Your Residents

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

How to Maximize Resident Events: Making Every Moment Count
How to Maximize Resident Events: Making Every Moment Count

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.

To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.

Milk and Cookies Event for Your Apartment Community
Milk and Cookies Event for Your Apartment Community

The cutest Milk & Cookies event ever! Budget friendly for a resident event for apartments… or even for your kid’s class as an end-of-year treat!

Wintertime Resident Retention & Event Ideas
Wintertime Resident Retention & Event Ideas

The December edition of SproutMonthly: The Apartment Marketing Magazine is full of seasonal resident event and retention ideas. Snow globes, gingerbread, and so much more.

Batch Like a Boss: The Social Media Strategy Every Property Manager Needs
Batch Like a Boss: The Social Media Strategy Every Property Manager Needs

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized. 

November Resident Event Ideas: 12 Ideas For Your Community
November Resident Event Ideas: 12 Ideas For Your Community

Looking to boost resident retention and keep your community engaged this November? Property managers, it’s time to step up your apartment marketing game with fresh, fun, and impactful resident events! From cozy gatherings to acts of kindness, we’ve got 12 creative ideas to show your residents just how much they’re appreciated. In this episode, we share easy-to-execute event ideas designed to strengthen your community, increase resident satisfaction, and make your property stand out. Don’t miss these actionable tips to elevate your resident retention strategy this season!

October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch
October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

Fall Apartment Marketing: Coffee Outreach 2 Ways
Fall Apartment Marketing: Coffee Outreach 2 Ways
29 Fall Taglines For Marketing Apartments
29 Fall Taglines For Marketing Apartments

Fall is upon us and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite fall taglines and outreach marketing pairings that multifamily prospects will remember.

Jay https://jaymade.co
Previous

Resident Events That Deserve Their Own Red Carpet [Plus Super Bowl Fun]!
Next

Easily Increase Your Resident Renewals