This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.

To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized. 

In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.

A distilled guide to solve your social media struggles and to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.

If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement.

As a busy apartment manager, it can be really difficult to consistently come up with fun things to post about on social media that both drive engagement and traffic. Categories and themes are gonna be your easiest way to keep consistent content flowing on your apartment’s social feed. So let’s dig into content that works for driving traffic (marketing), reselling your community (resident retention) and then keeping things social media-friendly! After all, social should be fun!

Social media marketing is hard to tackle and can be overwhelming for property managers and real estate professionals to manage. Everyone knows they should be using it but how to use it is a different story. In this episode, Barbara discusses ways to simplify your social media efforts while still getting the results you want. We answer all the big questions like when to post, where to post, and other content creation tips and tricks for social media marketing.