Podcast, Resident Events, Featured Ashley Vasta Podcast, Resident Events, Featured Ashley Vasta

Batch Like a Boss: The Social Media Strategy Every Property Manager Needs

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized. 

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Resident Retention, Resident Events Barbara Savona Resident Retention, Resident Events Barbara Savona

A Year in the Life of Emily: How To Create Touch Points That Increase Resident Renewals

In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.

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Social Media, Podcast Jay Social Media, Podcast Jay

#54: Social Media Made Simple: Your Posting Formula, Strategy + Best Practices

Social media marketing is hard to tackle and can be overwhelming for property managers and real estate professionals to manage. Everyone knows they should be using it but how to use it is a different story. In this episode, Barbara discusses ways to simplify your social media efforts while still getting the results you want. We answer all the big questions like when to post, where to post, and other content creation tips and tricks for social media marketing.

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Social Media, Podcast Jay Social Media, Podcast Jay

#28 - How to Use Hashtags in Your Apartment Marketing Strategy

We’re passing the mic!! This time it’s from our Sprout Fam. Rebecca Ross-Gilinsky is the Creative Director at Sprout Marketing and has a brilliant and creative mind that we loveeee her for. She’s based out of Chicago, so we enjoy all the pics of snow she sends our #watercooler Slack channel, and her quarantine TikToks are not to be underestimated. Rebecca is a pro.

Learn from her today on the topic of HASHTAGS. She’ll cover:

  • What are hashtags?

  • Why do you need to use them in your post captions?

  • How do you do it?

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Social Media, Podcast Jay Social Media, Podcast Jay

#24- June 2020 Social Media Posting Plan for Your Apartment Community

In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!

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The Multifamily Mix Podcast

Hosted by Barbara Savona, Sprout CEO

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