Apartment Marketing Ideas
Specializing in Multifamily, Student Housing, & Real Estate
Most Popular Blogs
How to Maximize Resident Events: Making Every Moment Count
This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.
Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.
To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.
Batch Like a Boss: The Social Media Strategy Every Property Manager Needs
When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized.
A Year in the Life of Emily: How To Create Touch Points That Increase Resident Renewals
In today’s rental climate, focusing on resident retention has never been more crucial. And let’s face it…resident turnover is a pain in the you know what! It costs us time and money and leaves you feeling like you’re just spinning your wheels. When we’re faced with turnover we can either hustle to find new residents with flashy move-in offers, or we can double down on creating meaningful connections with the residents who already call our community home. We’re a fan of the latter. Here’s why: Small touch-points can make a big impact.
Solving Your Apartment Social Media Struggles
A distilled guide to solve your social media struggles and to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.
#112: Effortless Social Media: Scaling Strategies for Success
If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement.
#54: Social Media Made Simple: Your Posting Formula, Strategy + Best Practices
Social media marketing is hard to tackle and can be overwhelming for property managers and real estate professionals to manage. Everyone knows they should be using it but how to use it is a different story. In this episode, Barbara discusses ways to simplify your social media efforts while still getting the results you want. We answer all the big questions like when to post, where to post, and other content creation tips and tricks for social media marketing.
#31- SIX Easy Resident Events Plus Your August Apartment Marketing Plan
We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!
#28 - How to Use Hashtags in Your Apartment Marketing Strategy
We’re passing the mic!! This time it’s from our Sprout Fam. Rebecca Ross-Gilinsky is the Creative Director at Sprout Marketing and has a brilliant and creative mind that we loveeee her for. She’s based out of Chicago, so we enjoy all the pics of snow she sends our #watercooler Slack channel, and her quarantine TikToks are not to be underestimated. Rebecca is a pro.
Learn from her today on the topic of HASHTAGS. She’ll cover:
What are hashtags?
Why do you need to use them in your post captions?
How do you do it?
#27 - Social Media Posting + Event Plan for Your Apartment Community [July 2020]
We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!
#24- June 2020 Social Media Posting Plan for Your Apartment Community
In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!
Favorite Freebies
Social Media Training and Templates
Resident Event
Guidebook
Leasing Tips eBook
Monthly Calendar Pack