Grab-and-Go Apartment Gift Ideas
EASY AND CREATIVE Apartment Marketing and Retention
Are you a little bored by the regular, run-of-the-mill marketing tactics? Maybe you’ve been doing the same time-consuming marketing initiatives for far too long and realized that your apartment community’s marketing efforts are in need of a little face lift.
CREATIVE IDEAS FOR APARTMENT MARKETING & RETENTION
We know that terrible feeling of being stuck in a rut, almost like you’re running in place and not really seeing the results you were hoping for. Here are some ideas for simple marketing and retention gifts and HOW to use them!
STEP ONE: GRAB AN EYE-CATCHING DESIGN
>>> Download one of our Resident APPRECIATION Instant Printables when you join our FREE Membership.
STEP TWO: PAIR WITH YOUR FAVORITE GOODIE
Add a goodie to your flyer! Here are our top 5 favorite goodies to pair with our flyers:
A snack-size bag of cookies (our favorite: Famous Amos) and an instant coffee or tea bag
An instant latte (Budget-friendly: Folger’s Instant Vanilla Latte, Upgraded Option: Any of Starbucks Instant Coffee Packs)
A Microwave Popcorn packet + Fun-sized candies
Pet-friendly: Dog treats and/or kitty snacks
A Cake-In-A-Mug packet. Bonus: add to your community branded mugs at move in :)
STEP THREE: READ ON
Put your goodies to work by following our easy marketing and retention ideas below!
Grab-and-Go gift ideas
gourd-geous bundle
‘Tis the season for pumpkin spice and all things nice! This bundle celebrates cooler temperatures, warm colors, and cozy feelings!
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PEACHY BUNDLE
Late summer and early fall is the perfect time to let your residents know how peachy they are.
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and it was all yellow
Look at the stars
Look how they shine for you
And everything you do
Yeah, they were all yellow…
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Sweet Treats
Candy is perfect for any budget- keep it simple or go all gourmet! We love a good pun so pair Starbursts with “You Make our Hearts Burst” and gummy bears with “We love you beary much!”
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POCKET FULL OF SUNSHINE KITS
You may know that the color yellow promotes energy, optimism, confidence, and fun - but did you know that it actually helps you remember things? Encourage residents to remember their apartment is full of sunshine with this bright event! Fill a bright yellow treat bag with yellow goodies!
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Grab-and-go breakfast
Greet your residents at the gate or bring this breakfast to a PEP’s breakroom and help your residents and prospects start their day off right!
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Instant Oatmeal Packs
herb kits
Help your residents put down roots with herb kits. Gardening is a mood booster and has many additional benefits that your residents will love. This also makes a wonderful post-tour gift!
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WELLNESS KITS
Help your residents help themselves with a self-care kit. Alternative: Help your prospects start their new and better life at your community.
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bath bombs
Let your residents know they are the bomb! Bath bombs scream luxury and they are a sure way to treat your residents.
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Coffee and cookies
tea for two
Drop off tea for two on a rainy day, if you’ve heard a resident is under the weather, or just because! While you’re handing it to them, remind them to share the love with their friends and family for bonuses.
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Apple Chips
Let your residents know they are the apple of your eye with a bag of cinnamon apple chips or apple cider packets.
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pumpkin spice
Make home a happy place when you pair pumpkin hot cocoa with a thank you note. Big budget? Add a fall mug!
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SIMPLE, BUDGET-FRIENDLY RESIDENT GIFTS Can make a big impression
“This was an awesome surprise to come home to! In 5 years of living here, this is by far the best management team… thank you!” — Happy Resident at Vistas@707
INCREASE OCCUPANCY WITH THESE 5 IDEAS FOR OUTREACH MARKETING
Here are 5 unique ideas on how to outreach MARKET with your GOODIES.
Stop into one business on your way home from work.
Leave a few bundles at the front office of your children’s school.
Ask every employee to visit one location on their lunch break (and give them a few extra minutes for lunch)!
Start a few minutes early and visit 1-2 locations on your way to work.
Pass out a few bundles while you are out running errands: at the bank, drive-thru, picking up groceries.
The most important thing is that you just get out there and spread the word about your awesome apartment community and what makes you unique!
You can also use YOUR GOODIE PACKS to double as some adorable follow-up initiatives for your prospects.
Have a station set up with a basket of bundles for your prospect to grab on the way out.
Personally hand it to your prospects as they leave your office.
Don’t forget to staple your business card to the bundle so they can remember who to thank and how to contact you.
12 RESIDENT APPRECIATION IDEAS
Give them to your resident…
After a resident pays their rent on time. Use the complimentary door hanger bag and leave on their door.
As a maintenance leave-behind after completing a service request.
As an extra surprise when a resident picks up a package, have a basket of bundles set up for them to grab on their way out.
Leave a basket of goodies in common areas: fitness center, business office, clothes care center, mailroom, etc.
Hand out goodies for residents on their way to work (pair with a referral flyer).
After a resident event, have a basket of bundles they can grab from as a “thanks for attending!”
As an “I’m sorry!” after we make a mistake or when a service request takes longer than expected.
Randomly hang a few on residents’ doors while you are walking property.
When someone renews their lease, say thanks with a bundle on their door.
Leave a bundle on their door after a resident refers someone to lease.
When someone gives a kind testimonial, show some love back by leaving a bundle on their door
As part of a social media contents (“Next three people to comment on our latest post get a goodie…”).
Anytime you can use these to show your residents that you are glad to have them, they’ll appreciate the surprise and the thoughtfulness!
WELCOME NEW RESIDENTS TO YOUR APARTMENT COMMUNITY
4 WAYS TO USE welcome home gifts for NEW RESIDENTS at your apartment community
Grab a goodie pack and…
Hand it to them with their new set of keys!
Leave the gift on their door a week after they move in with a note just to check to see how they are doing.
Leave it on the counter of their new home with a coffee mug or small planter, depending on which bundle you choose.
Hide it inside of a cabinet for a real surprise!
Retention starts on day one people! Let me say it again, RETENTION STARTS ON DAY ONE! Start out on the right foot by surprising your new residents with one of these simple goodie packs.
