Apartment Marketing Ideas
Specializing in Multifamily, Student Housing, & Real Estate
Most Popular Blogs
Unique and Simple Marketing And Retention Gifts
Creative, easy, and budget-friendly grab-and-go gift ideas for apartment outreach marketing and resident retention! These ideas will help you get ahead of competitors in the new season. These initiatives help you increase occupancy for your community.
18 Sizzlin' Summer Event Ideas for Apartments
Check out these top apartment events for May and June! You can take these easy ideas and use them for small grab-and-go style events for larger-scale lux events! Our favorite? A “Flamingle” mixer! Check out pictures of events we put together and shopping lists for decor.
Drive Resident Referrals with a Referral Automation Station in Common Areas
Make resident referrals SUPER easy with a Referral Automation Station. Check out this cute way to spoil residents at your apartment community and put the word out about your referral bonuses. Plus, download our FREE referral flyer for apartments!
#43- 7 Resident Events for December 2020
If you are a property manager looking for resident event ideas, we have you covered with 7 resident events for December 2020. There is something for all apartment communities no matter the budget or the time constraints. This is the time to up your resident engagement and these easy events make the best memories for your residents at your apartment community.
Grab-and-Go Apartment Gift Ideas
Easy grab and go gift ideas for apartment marketing and resident retention! We’ve got 12 ways to show your residents you care and 5 easy marketing tactics you can put to work today.
My Experience As a Property Manager Was the Driving Force to Make Marketing Easy for On-Site Teams
As a former property manager, I know the increasing demands placed on onsite teams to operate an apartment community. When you are responsible for a multimillion-dollar multifamily asset, you have to focus on leasing apartments, retaining residents, maintenance requests, owner reporting, dealing with staff turnover and so much more. It’s no wonder, property managers often feel overwhelmed in their role. That’s why when we set out to create The Sprout Marketing Membership we focused on how to make marketing and retention simple and actionable for time-starved managers, leasing agents, assistant managers, regional supervisors, and marketing directors. Our program is budget-friendly and focuses on increasing apartment occupancy and retention rates through consistent outreach, follow up, referrals, renewals, resident engagement, social media campaigns, and more.
#31- SIX Easy Resident Events Plus Your August Apartment Marketing Plan
We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!
#27 - Social Media Posting + Event Plan for Your Apartment Community [July 2020]
We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!
#24- June 2020 Social Media Posting Plan for Your Apartment Community
In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!
#01 - Meet Your Host, Barbara Savona: Business & Personal Life
In this episode of Marketing Home, Marketing You, you’ll get to know your host, Barbara Savona. Throughout this podcast she’ll help you navigate the ins and outs of marketing your apartment community, real estate property, and career development. Learn Barbara’s background in the industry, how she built Sprout Marketing with her BFF Lauren Emmot, and more fun facts! Be sure to tune in.
5 Resident Appreciation Ideas that Won’t Break the Bank
Do your residents know how much you appreciate them? It’s so important to show them that you are grateful they picked your community to make their home. It's easy to lose a little steam as the year is winding down. It's like our bodies and minds want to go into hibernation mode! But we can't let our marketing and retention go into hiding. Have you ever heard it said, "Summer bodies are made in the winter"? It's the same thing with our communities. The work we do in the winter months pays off all year round, so don't stop hustling!
Favorite Freebies
Social Media Training and Templates
Resident Event
Guidebook
Leasing Tips eBook
Monthly Calendar Pack