Drive Resident Referrals with a Referral Automation Station in Common Areas
Why don't more residents refer friends, co-workers, and family members to our community?
It's because it's not a priority for them. Increasing our occupancy is always a priority for us as managers, assistant managers, and leasing professionals. But for our residents, it ranks low on their list. So how do we make our priority their priority?
We remind them. Often.
CREATE A FALL REFERRAL AUTOMATION STATION FOR LESS THAN $20
Purchase a shadow box frame, sweet treats and a basket or tray for goodies.
Print your favorite referral design and add it to your shadow box.
Stage mini referral stations throughout your community. Let these stations do the work of reminding your residents to refer.
Voila! Let the referrals start rolling in:)
A Pet-friendly referral automation station for Your Apartment Community
Don’t forget about the pet-lovers of your community. Easily create a pet-friendly, referral automation station in a few easy steps.
Grab some dog treats, cat treats and lay them out in a high-traffic area.
Select a pet-friendly referral design. There are tons to choose from with your Sprout Marketing membership.
Post your referral design on a corkboard, a shadow box, or another cute display.
Keep the dog and cat treats and referral flyers stocked when they run out.
Get Everything You Need for Your Referral Automation Station from Amazon
Keep Your Apartment Referrals Fresh
Here's one more tip. This is NOT a set it and forget it kind of automation. Keep it fresh and memorable! If you leave this set-up the same January through December, pretty soon your residents are going to glaze on by your little station.
Switch it up each month by selecting a new referral design, grabbing new treats, and finding new decor for the season.
Easy Referral Gifts with Amazon
If you’re looking for a super simple way to stay focused on referrals, put together referral bundles.
Here are a few ways to use the bundles:
Give these away at your next resident event.
Leave out as a grab-n-go gift at any of your common areas.
Have your maintenance leave them after they complete a maintenance request.
Hand them to a new move-in to remind them to refer their friends.
Keep a few on hand in your leasing desk to share with any happy residents that stop by.
