Let's transform the way we approach renewals and make each conversation a positive and enriching experience.

If you're a property manager feeling overwhelmed by managing social media alongside your existing responsibilities, listen in as we explore how to make social media doable and easy by laying a solid foundation for your strategy and building scalable systems for consistent content creation and engagement.

On this episode of Marketing Home, Marketing You we're diving into the power of a three-day reset. Making small changes over a three-day period can truly transform our lives and make us feel like a different person.

We've identified three often underestimated areas that can empower property managers to maintain their joy, even in the face of challenging circumstances. These keys revolve around effectively managing your morning, attention, and energy.

Let’s talk mentorship in the property management industry and tips for transitioning from Property Manager to Regional Manager! This week we’re interviewing mentors Danielle & Sejla. I first started seeing some of Danielle’s content on LinkedIn and I was so impressed at what an encourager she was to her team. There was a specific post where she was celebrating Sejla and some of her accomplishments and that’s when I knew we had to get them on the podcast. In our industry, many people have an idea of a career path, but they're not sure how to get there. They don't know how to look for mentorship and ask for what they need. This conversation is really focused on how to foster that type of learning place where we can mentor others and keep it going.

Easy apartment gift ideas for fall. On a tight budget? No problem! Several of these gifts come in under $3.00 each! Make your residents smile this month with these ideas.

Make resident referrals SUPER easy with a Referral Automation Station. Check out this cute way to spoil residents at your apartment community and put the word out about your referral bonuses. Plus, download our FREE referral flyer for apartments!

If you are a property manager looking for resident event ideas, we have you covered with 7 resident events for December 2020. There is something for all apartment communities no matter the budget or the time constraints. This is the time to up your resident engagement and these easy events make the best memories for your residents at your apartment community.

We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!

Nothing is off-limits in this conversation! Kate shares her journey, some foundational principles that have shaped her career, and how she ultimately landed her dream role as an apartment developer - combining her many passions and talents!

I know you will benefit from the conversation! Listen to the audio below or check out the video for a full experience and SO many more laughs.

We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!

In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!

I’ve been looking forward to this conversation! As this COVID-19 situation unfolded we were all glued to social media. From an outside perspective, I’ve seen RedPeak really jump into action and I admire their communication with their internal team and the initiatives they’ve put together with their residents.

In this episode of Marketing Home, Marketing You I interviewed Tony Sousa to get insight on all things personal branding and employee retention. Cultivating a positive personal brand is important in adding value to yourself that makes you more valuable to your workplace. Tony also gives tips on how to recruit, hire, and retain employees that are high quality and add value to your apartment community. He also gives insight on what makes a good interviewee and allows you to stand out from the other candidates being interviewed.

If you’re a part of the Sprout Community in any way then you know that we just released some BIG news and our new project has finally launched! Our new podcast called Marketing Home, Marketing You is now available for all you awesome peeps to dive into. Our CEO, Barbara Savona, being the lifelong learner that she is, launched this podcast out of a passion for creating content that is easy to consume while still being jammed packed with education and value for the listeners. This podcast was born out of a desire to create a space where all housing professionals can come and discuss all things marketing, business growth, and career development. Seriously, ALL housing professionals - multifamily, student housing, senior housing, affordable, brokerage, real estate. 

There’s something so exciting about January. Everyone seems a little extra inspired this time of year and encouraged to make steps towards their goals. There’s an optimism in the air that you just don’t get any other time of year. People setting New Year’s resolutions should inspire your team to see how you can meaningfully contribute to helping your residents and prospects achieve their goals. Seth Godin, Master Marketer and Author, speaks about how important it is for companies and brands to have a meaningful impact on people's transformation. That’s where real connections happen.