Solving Your Apartment Social Media Struggles

Podcast
Written By Barbara Savona

GRAB OUR SOCIAL MEDIA PLANNER, CAPTIONS, GRAPHICS, & REELS >>> ACCESS FOR FREE

In today’s bustling digital era, multifamily housing professionals face the challenge of effectively utilizing social media to engage audiences and strengthen community bonds. Our recent live webinar, packed with questions from industry peers, shed light on overcoming common hurdles in the multifamily social media landscape. Here’s a distilled guide to elevate your social media strategy, filled with actionable insights and easy-to-implement tips.



Jump Ahead:

00:00 Introduction to Multifamily Mix

00:22 Interactive Session: Addressing Social Media Challenges

01:21 Understanding Social Media: The Fun Aunt and Uncle Analogy

02:29 The Power of Three Framework for Social Media

03:18 Building Trust and Influence on Social Media

05:29 Addressing Social Media Challenges: Content Creation

06:18 Interactive Q&A: Effective Social Media Platforms and Posting Frequency

10:11 Improving Social Media Engagement and Creating a Captivating Platform

15:41 Managing Social Media In-House and Finding Regular Content

24:48 Creating a Posting Schedule for Social Media

25:28 The Art of Batching: Efficient Content Creation

26:54 The Power of Teamwork in Social Media Management

26:59 Leveraging Photos and Videos for Engaging Content

28:34 Establishing a Workflow for Social Media Management

30:01 Understanding the Different Aspects of Social Media Membership

31:48 Reviving a Stale Social Profile: Tips and Tricks

32:31 Building Instagram Presence and Capturing Resident Events

37:08 Launching Social Media for New Construction Lease Up

40:04 Encouraging Local Business Participation in Events and Socials

43:34 Conclusion: Implementing the Learned Strategies

GRAB OUR SOCIAL MEDIA PLANNER, CAPTIONS, GRAPHICS, & REELS >>> ACCESS FOR FREE

Embrace the Social Media Challenge

Social media for multifamily housing is no longer optional; it's a critical tool for engagement, resident retention, and brand building. From determining the right platforms to enhancing engagement and building trust, this guide navigates the multifamily social media maze with ease and efficiency.

Choose the Right Platforms

  • Instagram, Facebook, and TikTok are the trifecta for multifamily social media success. Each platform serves a unique demographic, offering diverse opportunities to showcase your community.

  • Know Your Audience: Tailor your strategy by understanding where your residents and prospects spend their digital time.

  • Play to Your Strengths: Select platforms that align with your content creation capabilities and community vibe.

Crafting a Winning Content Strategy

  • Engagement is Key: Boosting social media engagement starts with understanding your interaction patterns. Encourage community participation with low-barrier activities like polls and quizzes.

  • Consistency Builds Trust: Regular posting schedules and consistent themes forge a trustworthy digital presence, transforming followers into community advocates.

  • Content Variety: Mix marketing messages with behind-the-scenes glimpses and resident highlights to create a relatable and engaging social feed.

 

Leveraging the Power of Three Framework

  • Capture Attention: Stand out in a crowded digital space by crafting compelling content that grabs attention.

  • Build Trust: Consistently deliver value and maintain an authentic voice to nurture trust with your audience.

  • Influence Decisions: Establish your community as a thought leader and go-to source for multifamily living insights, influencing residents’ and prospects’ decisions.

Actionable Tips for Immediate Implementation

  • Social Media as a Funnel: Treat your website like "mom and dad" — a source of essential information, while using social media as the "fun aunt or uncle" to showcase the personality of your community.

  • Content Categorization: Organize your content into categories such as community events, resident spotlights, and local highlights to streamline your content creation process.

  • Outreach and Collaboration: Engage local businesses and influencers for cross-promotion opportunities, enhancing your community's visibility and appeal.



Final Thoughts: Elevating your multifamily housing’s social media presence requires a blend of strategic planning, creativity, and community engagement. By focusing on the right platforms, consistent content delivery, and the Power of Three framework, multifamily professionals can transform their social media channels into powerful tools for community building and marketing success.

Remember, social media for multifamily housing isn't just about selling units; it's about creating a connected and engaged community that feels like home.

MENTIONED resources

TrySproutFree.com - Free Social Media Calendar Planning Pack & Sample Captions

Sprout Social Media Posting Plan - Day-by-Day Social Media Posting Plan

Sprout All-Access Membership - Retention, Marketing, and Social Media - ALL IN ONE  

Meta Business Suite - Manage your business across Facebook and Instagram

Hootsuite - Scheduling Tool

MeetEdgar.com - Scheduling Tool

Barbara Savona
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