Looking for fresh, fun, and easy-to-execute resident event ideas for your apartment community this May? You’re in the right place! In this episode of The Multifamily Mix Podcast, Barbara Savona shares four creative and engaging resident events that are perfect for boosting community engagement, improving resident retention, and building authentic connections at your property.

From a high-energy Kentucky Derby party to a laid-back Rosé All Day wine tasting, these ideas are designed with busy property managers and on-site teams in mind. Each event includes setup tips, budget-friendly decor ideas, and ways to encourage resident participation—all using items you can reuse and repurpose.

Whether you’re managing one property or juggling multiple communities, these apartment marketing strategies are perfect for taking the stress out of event planning.

Want the full toolkit—including customizable flyers, shopping lists, Canva templates, and all 12 monthly event ideas? Join the Sprout Marketing Membership and get everything you need to simplify your resident events and retention marketing.

Looking for fresh, easy-to-execute resident event ideas to boost engagement and retention at your apartment community? In this episode of The Multifamily Mix, we’re sharing three low-cost, high-impact resident events perfect for property managers and multifamily marketers looking to enhance their apartment marketing strategy. Learn how to host a self-care grab-and-go station with stress relief goodies, a resident step challenge to encourage community wellness, and a spring-themed event that ties perfectly into Earth Day apartment marketing. Plus, discover how Spark Membership provides customizable Canva templates, printable event signs, and Amazon shopping lists—so you can plan these events in minutes. Listen now and simplify your property management event planning!

property management, apartment marketing, resident event ideas, property manager, resident retention strategies, multifamily marketing, apartment resident engagement, community events, leasing engagement, Earth Day apartment events

This is the season for throwing some great resident events that can really draw a crowd. Piggy back on some of those big name events like the Grammys, the Oscars, and the Super Bowl to make your marketing efforts a little easier. Learn some best practices for throwing events like these for your residents - everything from pre and post event marketing, decorations, food and drinks options, as well as games to keep the party going.

If you’re a part of the Sprout Community in any way then you know that we just released some BIG news and our new project has finally launched! Our new podcast called Marketing Home, Marketing You is now available for all you awesome peeps to dive into. Our CEO, Barbara Savona, being the lifelong learner that she is, launched this podcast out of a passion for creating content that is easy to consume while still being jammed packed with education and value for the listeners. This podcast was born out of a desire to create a space where all housing professionals can come and discuss all things marketing, business growth, and career development. Seriously, ALL housing professionals - multifamily, student housing, senior housing, affordable, brokerage, real estate. 

Truth time: A lot of on-site apartment marketing is done for the sake of doing something (anything) or to simply appease a corporate requirement. When we approach marketing like this, it tends to lack clarity when it comes to defining the marketing objectives. The result? A big belly flop. 👎