In this episode of The Multifamily Mix, Barbara Savona, founder of Sprout Marketing, shares powerful multifamily marketing strategies tailored for property managers and apartment communities. Barbara dives into actionable insights for streamlining apartment marketing, boosting resident retention, and creating impactful social media content.

Listeners will discover how to leverage Sprout’s proven frameworks like the REACH retention strategy and the Power of Three for social media to simplify marketing efforts while driving measurable results. Plus, learn how the new Sprout Spark Membership equips property managers with tools, resources, and a step-by-step system to transform their multifamily marketing strategies—no matter the budget or team size.

Packed with expert advice, this episode is a must-listen for anyone looking to elevate their apartment marketing game and deliver results for their communities.

In the first 2025 episode of The Multifamily Mix, we tackle burnout in property management and multifamily marketing with simple, actionable strategies to help you rediscover your spark. Join Barbara Savona as she shares a step-by-step approach to apartment marketing, resident retention, social media, and communication—designed for busy property managers and onsite teams. Get ready to streamline your efforts, achieve your goals, and reignite your passion for multifamily success!

Social media marketing is hard to tackle and can be overwhelming for property managers and real estate professionals to manage. Everyone knows they should be using it but how to use it is a different story. In this episode, Barbara discusses ways to simplify your social media efforts while still getting the results you want. We answer all the big questions like when to post, where to post, and other content creation tips and tricks for social media marketing.

With more and more people being quarantined in their homes, they can go a little stir crazy and it can be difficult for leasing teams and property managers to communicate with residents and let them know that they are there to help and encourage during this time of crisis. We are giving you tips on how to keep communication open with your residents, while still keeping a positive tone so you can be an encouragement. We are also giving you suggestions on activities you can suggest to your residents to keep them and their families, especially those with kids, entertained.