#56: Videos You Need For Marketing Your Apartment Community
Video marketing is the modern-day show-and-tell
We LOVE watching videos about things we are interested in, whether it's a short-form video like Instagram Reels & TikTok, or a long-form video like YouTube. We are breaking down the videos you NEED for your marketing to help you get those leases while also engaging your community.
The key to slaying video marketing is all about managing your resources and your time. Videos are an amazing tool to utilize, but they can suck the time right out of you. In this episode, we have broken down the videos you should utilize from a 3rd party (like us - shameless plug) and the videos you can DIY.
Here is the rundown:
Facebook: Videos 2-3 minutes in length
Youtube: Long format videos
Pinterest Story Pins: Less than 60 seconds
Instagram: Think of it as your TV channel with multiple stations
Stories: Reality TV meets CNN Headlines, 15 seconds or less, disappears in 24 hours unless you save to Highlights
Feed: Videos 60 seconds or less OR a carousel post with multiple videos or a combo of videos and images
IG TV: 2-4 minutes are ideal (up to 10 minutes allowed) -Bingeable like Netflix
Reels: 15-30 seconds: Commercial clip to make them want to follow -Bingeable like Netflix
Watch the Full episode here, and read on below for more details!
Done-For-You versus DIY
Done-For-You
The beauty of a done-for-you video is that, well, it's done for you. You don't have to do anything except download and post (or share and post). These types of videos are great when you are curating a lifestyle, sharing helpful information or just want to have some fun. Here are a few ways to utilize done-for-you videos.
Marketing
Feature floor plans, amenities or specials
15-Second Micro-Events on Instagram Stories or Reels
Dance Parties
Spa Ideas at Home
Recipes & Dinner Ideas
Fitness Challenges
Fun Engagement
Get to know your followers
Polls
Inspirational quotes
Funny- Work from home, pets, etc.
Notices
Event Reminders
Rent is Due
Pet Pickup
Referral Bonuses
Inclement Weather Warnings
Maintenance
Here are a few options to work with Sprout (aka the best decision you can make)
This monthly subscription provides new done-for-you videos EVERY month.
$29/Month
This one-time purchase sets you up with 5 Micro-Event Videos.
This one-time purchase sets you up with 12 assorted marketing & retention videos.
Do-It-Yourself
If you are going to make your own video, save your time and energy and focus on a few videos that you know can continue to live on and get reused throughout the year. This way you invest the time now so you don't have to do it again later. Watch our tips to get comfortable on-camera here: Getting to the Heart of Connections Using Instagram Stories
Here are some videos to DIY:
Meet-the-team video. Film a video of each of your team members introducing themselves, their title, and a fun fact. Include them in a carousel on your Instagram feed.
Make your own virtual tour video. Check out this podcast to see our favorite free video capturing app. A FREE Tool for Virtual Apartment or Real Estate Tours: Easy to Email, Text or Post to Social Media
Tap into some fun Reels or TikTok Video trends with these ideas:
Beauty Mode Challenge: The Beauty Mode Challenge is primarily used to show someone going from looking like a disaster to looking snatched. You can use it to show an empty apartment to a furnished apartment OR to show a messy apartment to a clean apartment!
Example Video: @jessicaalba
Music To Use: CEO of Beauty Mode
How To Do It:
Film a quick video of an empty/dirty apartment
Right before it says "Oh Damn" cover the camera with your finger
Film a quick video of the beautified apartment.
Flip The Switch: The Flip A Switch Challenge is mostly used to show people swapping. This is another fun way to show off apartment transformations whether that’s a make-ready, cleaning, accent walls, etc.
Example Video: @upperkirbyapartments
Music To Use: Nonstop - @Drake
How To Do It:
Film a “before” video
On the flip a switch part, show the light switch and turn the lights off
Film an “after” video
Bibbidi Bobbidi Boo: This is a challenge that most people use to show off their outfits. You can use it to show off your virtual tour options. Maybe show someone checking out the website online and then showing off the apartment in-person.
Example Video: @allisonholkerboss
Music To Use: Original Sound - columbialionswbb
How To Do It:
Film a “before” video
On the flip a switch part, show the light switch and turn the lights off
Film an “after” video
