Saying I’m sorry to your residents isn’t always easy, especially when you don’t feel you are in the wrong. In today’s climate, residents are frustrated and scared and it’s causing them to act out. Guess who usually bears the brunt? You guess it…property managers and their teams. But with teams feeling the pressure, it’s easy to get defensive. How you respond can either help diffuse the situation or ignite an even bigger fire. Saying “I’m sorry” has become an even more important skill to master amidst the COVID-19 epidemic. Rommel Anacan is sharing what to do and more importantly, WHAT NOT TO DO, when it comes to apologizing.

With more and more people being quarantined in their homes, they can go a little stir crazy and it can be difficult for leasing teams and property managers to communicate with residents and let them know that they are there to help and encourage during this time of crisis. We are giving you tips on how to keep communication open with your residents, while still keeping a positive tone so you can be an encouragement. We are also giving you suggestions on activities you can suggest to your residents to keep them and their families, especially those with kids, entertained.

There are few things that people love more than their pets, except maybe your own children. Sometimes if you ask parents on the right day, even that might not be true. When your prospects are looking for a new home, they aren’t just looking for themselves, they’re looking for their furry friend too. The connection that people have to their pets is the same connection that can get you that new lease because the prospect can see that you genuinely care about what it is that’s valuable to them. We’re giving you some ideas on how to harness the power of pet-friendly marketing tactics to show your prospects and residents that you care just as much for your four-legged residents as you do your two-legged.

We have some creative ways to show your residents that you appreciate them that your residents are sure to love. These ideas are unique and will get you out of your marketing rut, and will help you surprise and delight your residents which will help them build a personal connection and loyalty to your apartment community or to you as a real estate professional.

Renewals start on day one of a new resident moving into your apartment community and continues throughout their resident journey. As property managers and leasing professionals, it’s important to continually create loyalty through creative ideas for resident retention. Train your teams to get comfortable with renewal conversations to increase overall retention rates.

Moving is one of the most stressful things your residents will deal with, so it’s important as property managers, leasing agents, realtors, and leasing professionals that we take the time to make sure we’re doing everything we can help make it a little easier. We need to be empathetic and look for ways that we can delight our residents in unexpected ways when they move into our apartment community.

Do your residents know how much you appreciate them? It’s so important to show them that you are grateful they picked your community to make their home. It's easy to lose a little steam as the year is winding down. It's like our bodies and minds want to go into hibernation mode! But we can't let our marketing and retention go into hiding. Have you ever heard it said, "Summer bodies are made in the winter"? It's the same thing with our communities. The work we do in the winter months pays off all year round, so don't stop hustling!  

Being a property manager is a rewarding career, but it can have it's rough days. Especially when that day consists of dealing with resident complaints. How you handle complaints can either build that resident loyalty that you want, or it can break their trust. Read our sneak peak of our webinar with Rommel Anacan where he'll teach you a step-by-step method for positively dealing with complaints.