Elizabeth Francisco is the President and Co-Founder of ResMan, a property management software for multifamily. With over 25 years experience in multifamily, she shares knowledge and experience of a career in multifamily. ResMan is a hugely successful company and Elizabeth Francisco has been at the center since the beginning. Property managers and leasing agents in multifamily will benefit!

Pandemics are stressful. How are you managing your stress? Are you feeling the effects of working from home, stress from raising kids, or physically unhappy? We got you. Join a conversation with a psychiatrist and brain coach : Dr. Nadia Bening, MD for easy ways to manage and decrease stress. Find out WHY stress happens and what it does to your body at a cellular level and what we can do to help.

We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!

Nothing is off-limits in this conversation! Kate shares her journey, some foundational principles that have shaped her career, and how she ultimately landed her dream role as an apartment developer - combining her many passions and talents!

I know you will benefit from the conversation! Listen to the audio below or check out the video for a full experience and SO many more laughs.

Moms have taken on new jobs during quarantine for their family - becoming teachers, full-time caregivers, some are sole providers - all the while balancing their anxieties and stress during an unpredictable time and still keeping up with a demanding career in multifamily housing.

How are they meeting the challenges?

I wanted to know, so I reached out to a few of my friends and colleagues in our industry and I’m so excited to share insights from each of them about handling challenges and overcoming obstacles.

We’re passing the mic!! This time it’s from our Sprout Fam. Rebecca Ross-Gilinsky is the Creative Director at Sprout Marketing and has a brilliant and creative mind that we loveeee her for. She’s based out of Chicago, so we enjoy all the pics of snow she sends our #watercooler Slack channel, and her quarantine TikToks are not to be underestimated. Rebecca is a pro.

Learn from her today on the topic of HASHTAGS. She’ll cover:

• What are hashtags?

• Why do you need to use them in your post captions?

• How do you do it?

We are learning that we need to love where we live…now more than ever. Remind your residents and show your prospects that your apartment community is a place they can make that a reality!

Property managers and leasing agents are embracing self-guided tours at their apartment communities in 2020. It’s no wonder since prospective residents are loving it and it works with social distancing guidelines. But not all self-guided tours are created equally. To convert more leases, you have to map out the customer experience and provide cues every step of the way. Follow our step-by-step guide to make sure your self-guided tours turn into more leases this summer.

The business card. It’s been around forever. It’s small, but packs a powerful punch when it comes to your apartment marketing and retention. Today we are sharing with property managers, leasing agents, and maintenance teams seven different types of business cards that you need in your apartment marketing toolbox. These are essential for welcoming new residents, building resident appreciation and loyalty, increasing resident renewal rates, driving traffic and increases your occupancy with new leases, building a referral program and driving engagement to your social media.

In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!

I launched Sprout Marketing having zero ideas of what it would turn into. I am grateful for the success it’s had, but If I were starting over, I would tackle things a little differently and I’m giving you the insider info you need to start a business successfully. Here are some practical steps and tips you can use when turning your side hustle into your main hustle.

I’ve been looking forward to this conversation! As this COVID-19 situation unfolded we were all glued to social media. From an outside perspective, I’ve seen RedPeak really jump into action and I admire their communication with their internal team and the initiatives they’ve put together with their residents.

A good leader is a combo of being intentional and being consistent. And it may feel impossible during this time when things are changinag literally from hour-to-hour. Lauren and I hired a business coach. And it was probably the best business decision to date that we’ve made. Here are some things we learned from our business coach.

This one is for all our property managers and real estate agents. Do you still have a job right now? Are you hoping you’ll have a job after the pandemic? Use these ways to boost your career so that you will thrive in your work and truly future-proof your career! Invest time and energy now, to reap the benefits later. These ideas range from quick and free to a small investment.

Social media in times of crisis can be difficult to navigate as a property manager and realtor, but it doesn't have to be. Pivot your approaches to reach your goals of being a voice of authority, value, and one that people are eager to listen to! Barbara Savona breaks down how you can still "sell" on social media with minor adjustments.

Working in multifamily during a pandemic is no small feat. Sprout is helping you to cope with difficult and challenging situations with coping techniques from talented industry leaders. Amy Dilisio, Rommel Anacan, and Heather Blume share their advice on how we can all get through this tough time with grace and professionalism. You’ll learn how to cope, how to make important decisions during a pandemic and why it’s ok not to be ok.

Multifamily housing professionals nationwide are being impacted by COVID-19. The strain it has caused many property managers, leasing professionals, regional managers and maintenance technicians has been massive. This webinar is a 12-pack of ideas to help you cope and hope amidst the Coronavirus. Join industry friends Amy Kosnikowski Dilisio, Rommel Anacan, Heather Blume and Barbara Savona for this dose of encouragement and motivation.

Outreach marketing for apartment communities is looking a little different since leasing offices are closed and many leasing teams are working separately or at home. Let your prospects know how to reach you and tour your community and lease an apartment online with your community. Using digital and social media marketing during this time is essential in keeping communication open with prospects.

Here are TEN TIPS for how you can work from home and be as productive as possible during the COVID-19 quarantine. Multifamily housing professionals know that working from home is no joke and we still want to do the best job we can! Use these tips to make the most of your time at home, NOT lose your mind, and still get work done.

COVID-19 is here and VIRTUAL Tours are essential now. Become the new expert at Apartment and Real Estate Virtual Tours with these tools. No in-person tours are allowed, but that doesn't mean that we can't still do amazing tours that will lease that apartment and sell that home quick! Get educated with this free desktop and mobile app, Loom. Email or text your virtual tours to prospects instantly.