As seen in Sprout’s August edition of our monthly apartment marketing magazine, we’re going full circle with Back-to-School apartment marketing and resident retention.

Listen to the podcast and take a peek at all of our favorite apartment marketing ideas and resident events for August! You can also preview our favorite ideas for creative resident renewals and resident appreciation gifts. Check out the latest apartment leasing tips and our suggestions on how to batch social media for apartments.

It’s easy to feel apprehensive about having renewal conversations with your apartment residents, but avoid walking into those conversations with a negative disposition. In this podcast and blog, we want to give you the tips and tools you need to get behind these increases to lead to more positive renewal conversations. Make sure to get your free “Cost of Moving” worksheet.

NAA’s Residential Property Management (RPM) Careers Week is July 18-22 with Apartment Onsite Teams Day on July 20. Learn what it’s all about and why/how to celebrate it at your community!

Episode #69 - In this week’s quick episode I’m chatting about a topic that I know is often on our minds…TIME! Sometimes it feels like there is never enough of it. I’ve heard so many of you share these sentiments in my DM’s and emails. That’s why I thought this week I would give you an inside peek into a private conversation I had with my husband a few years back about leftovers that really got me to make drastic changes to how I spend my time.

Listen to the podcast and take a peek at all of our favorite apartment marketing ideas and resident events for July! You can also preview our favorite ideas for creative resident renewals and resident appreciation gifts. Check out the latest apartment leasing tips and our suggestions on how to batch social media for apartments.

As a busy apartment manager, it can be really difficult to consistently come up with fun things to post about on social media that both drive engagement and traffic. Categories and themes are gonna be your easiest way to keep consistent content flowing on your apartment’s social feed. So let’s dig into content that works for driving traffic (marketing), reselling your community (resident retention) and then keeping things social media-friendly! After all, social should be fun!

Sprout worked with the WC Smith team to craft a custom brand design and message for all three apartment buildings under a master brand - The Collective. Today, we want to share our collective road to success! See what we did there - we love a good play on words. Make sure to download our free guide to successful apartment branding.

Think of testimonials for your apartment community like an insurance policy on your marketing initiatives. They provide a guarantee through the “testimony” of others that who you say you are is who you really are. This powerful social proof reduces the risk of making the wrong buying decision for your prospects. And studies show that what others say about you can be 10 times more powerful and persuasive than what you say about yourself.

This event adds so much value to your residents and your prospects that you’ll want to continue to host this throughout the year - and you can! By changing up the contents and designs, this “guess how many” game can fit into any season, holiday, or goal for your apartment community.

We’ve got 4 retention ideas for your apartments, and they’re all EASY-AS-PIE! These budget friendly events, renewal thank you ideas and welcome home gifts are sure to make a good impression with your residents. We’ve even included a shopping list and Canva-compatible templates for you to use at your community.

Check out our easy, budget friendly ideas for your next apartment event. We’ve got everything you need to host the perfect Movie Night at your apartment, plus flyers for Marketing, Renewals, Welcome Home Gifts and Referrals. Use this full-circle campaign to cover all of your marketing and retention needs this month!