An Apartment Marketing Plan That's Focused On Getting Results
Want to take your marketing from total flop to top notch? Click Here!
Truth time: A lot of on-site apartment marketing is done for the sake of doing something (anything) or to simply appease a corporate requirement. When we approach marketing like this, it tends to lack clarity when it comes to defining the marketing objectives. The result? A big belly flop. 👎This is one of the biggest struggles we see communities have when it comes to marketing.
How well you define your desired outcome will have a profound impact on whether you succeed or fail.
So when objectives are unclear you see teams who are already stretched thin, spend their precious time on marketing initiatives that may or may not produce the outcome they want. Who wants to have their team and time be wrapped up in something that wasn’t ever really going to get off the ground in the first place? Ain’t nobody got time for that!
There’s a light at the end of this blurry marketing tunnel though!
We made sure when we created the Sprout Daily Dose Method that we created a marketing plan that ties all actions and initiatives to desired outcomes (marketing objectives) and eliminates everything else. Translation: no fluff, just results.
We want to make sure that your marketing objectives contribute and align with the community's overall goals and that consistent focus is placed in the correct areas to lead to a financially fit community.
The Sprout Daily Dose Method creates clarity by narrowing down marketing objectives to two factors: initiatives to retain current residents (keep the back door shut) and initiatives to efficiently and consistently acquire new leases. Our Daily Dose method is laid out in a way that you can easily select the initiatives that will have the biggest impact on meeting your objective.
Want some examples? We thought you might! Check some out below!
This outreach marketing initiative is guaranteed to make your outreach be poppin’.
There’s no guessing what the purpose of this initiative is. It’s all about outreach! It gives you a clear direction as to where and how to implement this into your marketing plan.
The best part? This is so easy to actually put together, just follow these steps:
1.) Create a BALLIN’ flyer. (Sprout did that for you. 😉)
2.) Print said ballin’ flyer.
3.) Grab some fun, eye-catching balloons.
4.) Meet those marketing goals!
Sprout Members, you can read the full Daily Dose here!
Not a Sprout Member? Purchase a bundle here and get multiple flyers and social squares to use on your social media platforms.
Focus on getting off on the right foot with those new residents with this ‘Welcome Home’ initiative.
We love the clean cut look of these flyers almost as much as we love the clean cut purpose they have. These designs are the perfect way to create a positive touchpoint right out of the gate with a new resident - letting them know that you’re glad they’re here and that you are there to help them if they need it.
Grabbing a small plant or succulent to give to them along with the flyer is a home-y and thoughtful gift that they are sure to appreciate.
Sprout members: check out the full Daily dose initiative here and grab your goodies.
Not a sprout member? get a bundle here where you get a flyer, instagram story template, and a social square for your social media accounts.
Put the spotlight on referrals with this "‘Give Us A Hand’ initiative.
What we love about this initiative is that the call to action is clear so the resident knows exactly what to do. The fun pun is just an added bonus because let’s face it, who doesn’t love a good pun?
The flyers and business cards that you can customize are a great way to display your referral program details and, BONUS, it’s pretty enough that your residents will actually want to hang on to it so they can know what they get for helping you out!
sprout members: you can log in to find out how to put this Daily dose initiative together from start to finish and download your regular and customizable flyers.
There are hundreds more initiatives that Sprout Members get to pick from to help them reach their marketing and retention goals for their community. We have them broken up into the big categories that we know can be pain-points: outreach, follow-up, referrals/welcomes, renewals, events, and notices. This makes it easy for you to look at initiatives that will help you with what you need right then. If you’d like to sign up for a Sprout Membership, click here. We’d love to have you as part of the Sprout fam!
