Marketing Initiatives That Even The Most Time-Starved Property Managers Can Do

Marketing
Written By Jay

Ever have a really big idea and then realize… oops…. You don’t actually have time to make it happen? Maybe you had the best marketing initiative planned but then that to-do list got the best of the day and you just weren’t able to make it happen. 

We feel you. Time-starved property managers are spread thin and often times it feels like there’s no help in sight which can have such add to the already overwhelming feeling you have on the daily, am I right? 

We’ve heard this same scenario from property managers all over the US and decided that Sprout can do more to help. So we did! We now have done-for-you bundles in our Sprout Shop that you can purchase and then have the pre-made bundles shipped directly to your door. You don’t have to lift a finger besides clicking ‘add to cart’. Read on to see some of our bundle options! 

Show some love with this “Spice” Resident Appreciation Bundle

This is the perfect way to show your residents that you appreciate them this fall. Who doesn’t love some yummy apple cider on a Fall day?! 

This bundle comes put together with two cinnamon tea bags, a cinnamon stick and a “We’re So Thankful for Residents Like You!” flyer packaged with crinkle paper in a cellophane bag. (Coffee cup & other home decor not included)

MEMBERS: Order on the Members-Only Site and receive 25% off your order!


Wondering how to use this bundle? Here’s a few ideas for you!

  1. After a resident pays their rent on time

  2. As a maintenance leave-behind after completing a service request

  3. As an extra surprise when a resident picks up a package

  4. Leave a basket of goodies in common areas: fitness center, business office, clothes care center, mailroom, etc.

  5. Hand out goodies for residents on their way to work (pair with a referral flyer)

  6. After a resident event give away a bundle as a “thanks for attending!”

  7. As an “I’m sorry!” after we make a mistake or when a service request takes longer than expected

  8. Randomly hand out a few while you are walking property

  9. When someone renews their lease

  10. After a resident refers someone to lease

  11. When someone gives a kind testimonial

  12. As part of a social media contents (“Next three people to comment on our latest post get a goodie…”)

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members: you can grab these downloadable designs when you log in and search (#534) 🛍RESIDENT APPRECIATION: DONE-FOR-YOU BUNDLES

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Welcome New residents with this cozy welcome home bundle

Resident retention starts on day one and this is the perfect way to get started on the right foot. Your new residents will love this thoughtful gift and *bonus*, they might even tell their friends about the sweet welcome gift they got from their apartment community.

This bundle comes with an apple cider package, cinnamon stick and flyer packaged with crinkle paper in a cellophane bag. Packaged and ready to add to give to your new residents! (Coffee cup & decor not included)

MEMBERS: Order on the Members-Only Site and receive 25% off your order!


Here’s four ways to use put this bundle to work for you.

  1. Hand it to them with their new set of keys!

  2. Personally deliver to them a week after they move in and check to see how they are doing.

  3. Leave it on the counter of their new home with a coffee or tea mug.

  4. Hide it inside of a cabinet for a real surprise!

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members: you can grab these downloadable designs when you log in and search (#532) 🛍 WELCOME NEW RESIDENTS: DONE-FOR-YOU BUNDLES

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‘Spice’ up your outreach with this done-for-you outreach marketing bundle

We love this fall-tastic outreach bundle and we know your prospects will too. You’ll love how easy it is to take these bundles with you anywhere so you can get the word out about your community.

This bundle come with an apple cider package, cinnamon stick and flyer packaged with crinkle paper in a cellophane bag. Just staple your business card at the top of each package and you're all set with the perfect outreach marketing goodie. (Coffee cup not included)

MEMBERS: Order on the Members-Only Site and receive 25% off your order!


Here are five easy peasy ways you can use this outreach bundle.

  1. Stop in to one business on your way home from work.

  2. Leave a few bundles at your children’s school.

  3. Ask every employee to visit one location on their lunch break (and give them a few extra minutes for lunch)!

  4. Start a few minutes early and visit 1-2 locations on your way to work.

  5. Leave a few bundles while you are out running errands: at the bank, drive thru, getting your nails done, etc.

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members: you can grab these downloadable designs when you log in and search (#533) 🛍 OUTREACH MARKETING: DONE-FOR-YOU BUNDLE

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Want a FREE DOWNLOAD of our Daily Dose Method Kit? click the button to the right.

 
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Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.

To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.

Milk and Cookies Event for Your Apartment Community
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Jay https://jaymade.co
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