Marketing Initiatives That Even The Most Time-Starved Property Managers Can Do

Marketing
Written By Jay

Ever have a really big idea and then realize… oops…. You don’t actually have time to make it happen? Maybe you had the best marketing initiative planned but then that to-do list got the best of the day and you just weren’t able to make it happen. 

We feel you. Time-starved property managers are spread thin and often times it feels like there’s no help in sight which can have such add to the already overwhelming feeling you have on the daily, am I right? 

We’ve heard this same scenario from property managers all over the US and decided that Sprout can do more to help. So we did! We now have done-for-you bundles in our Sprout Shop that you can purchase and then have the pre-made bundles shipped directly to your door. You don’t have to lift a finger besides clicking ‘add to cart’. Read on to see some of our bundle options! 

Show some love with this “Spice” Resident Appreciation Bundle

This is the perfect way to show your residents that you appreciate them this fall. Who doesn’t love some yummy apple cider on a Fall day?! 

This bundle comes put together with two cinnamon tea bags, a cinnamon stick and a “We’re So Thankful for Residents Like You!” flyer packaged with crinkle paper in a cellophane bag. (Coffee cup & other home decor not included)

MEMBERS: Order on the Members-Only Site and receive 25% off your order!


Wondering how to use this bundle? Here’s a few ideas for you!

  1. After a resident pays their rent on time

  2. As a maintenance leave-behind after completing a service request

  3. As an extra surprise when a resident picks up a package

  4. Leave a basket of goodies in common areas: fitness center, business office, clothes care center, mailroom, etc.

  5. Hand out goodies for residents on their way to work (pair with a referral flyer)

  6. After a resident event give away a bundle as a “thanks for attending!”

  7. As an “I’m sorry!” after we make a mistake or when a service request takes longer than expected

  8. Randomly hand out a few while you are walking property

  9. When someone renews their lease

  10. After a resident refers someone to lease

  11. When someone gives a kind testimonial

  12. As part of a social media contents (“Next three people to comment on our latest post get a goodie…”)

Screen Shot 2019-10-24 at 12.23.49 PM.png
 

members: you can grab these downloadable designs when you log in and search (#534) 🛍RESIDENT APPRECIATION: DONE-FOR-YOU BUNDLES

Screen Shot 2019-10-23 at 4.31.48 PM.png

Welcome New residents with this cozy welcome home bundle

Resident retention starts on day one and this is the perfect way to get started on the right foot. Your new residents will love this thoughtful gift and *bonus*, they might even tell their friends about the sweet welcome gift they got from their apartment community.

This bundle comes with an apple cider package, cinnamon stick and flyer packaged with crinkle paper in a cellophane bag. Packaged and ready to add to give to your new residents! (Coffee cup & decor not included)

MEMBERS: Order on the Members-Only Site and receive 25% off your order!


Here’s four ways to use put this bundle to work for you.

  1. Hand it to them with their new set of keys!

  2. Personally deliver to them a week after they move in and check to see how they are doing.

  3. Leave it on the counter of their new home with a coffee or tea mug.

  4. Hide it inside of a cabinet for a real surprise!

Screen Shot 2019-10-23 at 4.18.22 PM.png
 

members: you can grab these downloadable designs when you log in and search (#532) 🛍 WELCOME NEW RESIDENTS: DONE-FOR-YOU BUNDLES

Screen Shot 2019-10-24 at 12.39.43 PM.png

‘Spice’ up your outreach with this done-for-you outreach marketing bundle

We love this fall-tastic outreach bundle and we know your prospects will too. You’ll love how easy it is to take these bundles with you anywhere so you can get the word out about your community.

This bundle come with an apple cider package, cinnamon stick and flyer packaged with crinkle paper in a cellophane bag. Just staple your business card at the top of each package and you're all set with the perfect outreach marketing goodie. (Coffee cup not included)

MEMBERS: Order on the Members-Only Site and receive 25% off your order!


Here are five easy peasy ways you can use this outreach bundle.

  1. Stop in to one business on your way home from work.

  2. Leave a few bundles at your children’s school.

  3. Ask every employee to visit one location on their lunch break (and give them a few extra minutes for lunch)!

  4. Start a few minutes early and visit 1-2 locations on your way to work.

  5. Leave a few bundles while you are out running errands: at the bank, drive thru, getting your nails done, etc.

Screen Shot 2019-10-24 at 12.41.13 PM.png
 

members: you can grab these downloadable designs when you log in and search (#533) 🛍 OUTREACH MARKETING: DONE-FOR-YOU BUNDLE

Screen Shot 2019-10-24 at 12.41.26 PM.png

Want a FREE DOWNLOAD of our Daily Dose Method Kit? click the button to the right.

 
Sprout Marketing Blogs:
12 Must-Try December Events to Delight Your Residents
12 Must-Try December Events to Delight Your Residents

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

How to Maximize Resident Events: Making Every Moment Count
How to Maximize Resident Events: Making Every Moment Count

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.

To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.

Batch Like a Boss: The Social Media Strategy Every Property Manager Needs
Batch Like a Boss: The Social Media Strategy Every Property Manager Needs

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized. 

November Resident Event Ideas: 12 Ideas For Your Community
November Resident Event Ideas: 12 Ideas For Your Community

Looking to boost resident retention and keep your community engaged this November? Property managers, it’s time to step up your apartment marketing game with fresh, fun, and impactful resident events! From cozy gatherings to acts of kindness, we’ve got 12 creative ideas to show your residents just how much they’re appreciated. In this episode, we share easy-to-execute event ideas designed to strengthen your community, increase resident satisfaction, and make your property stand out. Don’t miss these actionable tips to elevate your resident retention strategy this season!

October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch
October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

Fall Apartment Marketing: Coffee Outreach 2 Ways
Fall Apartment Marketing: Coffee Outreach 2 Ways
29 Fall Taglines For Marketing Apartments
29 Fall Taglines For Marketing Apartments

Fall is upon us and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite fall taglines and outreach marketing pairings that multifamily prospects will remember.

12 Resident Event Ideas for September: The Perfect Fall Kickoff
12 Resident Event Ideas for September: The Perfect Fall Kickoff

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this summer! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

Fall Office Makeover
Fall Office Makeover

We’re sharing how to appeal to ALL five senses at your community with a fall office make-over. Just a few simple touches can really make an impact.

Resident Event Ideas Perfect for Fall
Resident Event Ideas Perfect for Fall

Maximize your apartment marketing efforts this Fall with engaging resident events designed to boost attendance and retention. From a whimsical Mad-Hatter Tea Party to a cozy Pie Bar and a festive Harvest Festival, these ideas are tailored to elevate your property’s resident experience. Utilize Sprout Marketing's customizable Canva designs and Amazon shopping lists to seamlessly organize events that not only delight residents but also enhance community engagement.

Jay https://jaymade.co
Previous

How To Be The Hero When It Comes To Handling Resident Complaints
Next

An Apartment Marketing Plan That's Focused On Getting Results