Plan A Sophisticated Marketing Strategy With Less Hassle

Written By Jay

Another month, another calendar! As a Sprout member there are so many perks but in our opinion it’s hard to beat the monthly marketing calendar. There are just so many good nuggets in it that are easy to follow and more importantly, easy to accomplish. 


Be sure to download our August Calendar so that you can get all your ideas planned out. This month we’re highlighting some super creative Daily Doses that fall under Referrals, Outreach Marketing/Follow-Up, and Resident Events so be sure to read on if you need a little pick-me-up in those areas! 


Don’t know what a daily dose is? Be prepared to have your mind blown. A Daily Dose is a creative initiative that we create for you the major areas that our members need help in: resident retention, referrals, outreach marketing, follow-up, etc. As a Sprout Member, you get a Daily Dose idea for every single day of every single month. Okay, now pick up the pieces of your mind so you can get some of these ideas for FREE below! 

Do You Need S’More Referrals?

 This Daily Dose is sure to get you some good ones! 

Keeping referral initiatives fresh is super important or soon residents can glaze over them.  It’s always good to promote referrals by treating your residents with small gifts to show them you care. You’ve got to put in some work if you want to start seeing those consistent referrals. 

First, download this FREE 1/4 page design we have for you here.


 

Next, grab all things stores!

  • Graham Crackers

  • Mini Chocolate Bars

  • Marshmallows

You’ll also want to grab some goodie bags and skewers for the marshmallow roasting. (Click the images to grab your goodies!)

Now that you have your design and your s’more necessities, you’re ready to package your goodie bag! Every bag some have a packet of graham crackers, some marshmallows, mini chocolate bars, some skewers and the most important ingredient - your ¼ page flyer from Sprout! You’re ready to go and get those referrals with no problem now. 

Sprout Members: don’t forget to log in and download your social media graphics and check out the other designs available for this fun initiative! log in here

Could your follow up use a pick-me-up? Then you need this Peachy Follow Up Daily Dose in your life! 

Follow up can be tricky for many reasons. One being that it’s hard to stand out from ALL of the other follow ups that your prospects might already be receiving. The trick is to be intentional and memorable. Here’s one way to make a follow up a little different. 


First, download your FREE flyer design.

 

Then, grab these peach envelopes and these peach tea bags.

Once you have all these, you’re ready to put the tea bag in the envelope with either the full page flyer - along with your business card. 


Alternative Option: Instead of mailing out individual follow-ups, you could also have a basket full of individually wrapped tea bags (use these treat bags) with your 1/4 page flyer where your prospects could just grab a couple after their tour. Whatever works best for you!


Sprout Members: Log In Here to download your social media graphics, 1/4 page flyer and other graphics that go along with this initiative.

Need an event to engage your community? Look no further than this Doggie Swim Day, Pooch Plunge Idea! 

Dogs swimming in pools is one of those things that you can’t help but smile at. Make it happen for your residents when your pool is ready to close for the season. The day before or shortly before your pool’s closing day, host a pooch plunge at your community pool with this Daily Dose. Your residents will be over the moon and so will their pets.

Grab some pup-proof party supplies. We’ve listed some ideas below with links for you! (Click on the image to buy now!)


Before the event, be sure to print out an invitation flyer and post around your community along with posting a digital version on social media and emailing your residents as well. 

The day before the event, be sure to grab this FREE social square below to post about your event. 

Sprout Members: don’t forget to log in and download your customizable flyer and check out the other designs available for this fun initiative! log in here

Maybe you’re looking for some fun and unique things to celebrate with your community. Look no further! Sprout also gives members a list of creative holidays that will happen that month and give your social graphics for you to use and engage your residents on social media. 


Below are some creative holiday ideas and graphics for you to download for FREE!

August 16th is #RumDay so grab your social square here.

August 26th is #DogDay so grab your social square here.

Sprout Members: don’t forget to log in and SEE THE full list of creative holidays along with their social squares.

 log in here

Sprout Marketing Blogs
January Resident Events That Build Community and Create Marketing Opportunities
January Resident Events That Build Community and Create Marketing Opportunities

In this episode of The Multifamily Mix, Barbara Savona of Sprout Marketing shares creative ideas for resident events to kick off January 2025, focusing on their dual purpose: resident retention and marketing opportunities. She introduces engaging event concepts like a soup tasting extravaganza, a grab-and-go soup bar, a virtual "Guess the Soup" restaurant challenge, and highlights unique activities like a polar bear plunge with warm drinks, a houseplant pop-up workshop, and a calligraphy and cocktails class. Barbara emphasizes the importance of refreshing multifamily professionals' motivation amidst industry challenges and hints at an exciting 2025 initiative to help reignite their spark. With detailed tips and Sprout resources, she encourages multifamily teams to plan events that connect residents, support outreach, and drive positive engagement.

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12 Must-Try December Events to Delight Your Residents
12 Must-Try December Events to Delight Your Residents

In this episode of The Multifamily Mix, Barbara Savona dives into essential strategies for multifamily marketing, focusing on creative resident events designed to boost resident retention and end the year on a high note. Property managers and leasing teams will discover 12 actionable ideas, including a Winter Regency Gala, Bark and Biscuits for pet-friendly fun, Frosty Frenzy games, and grab-and-go treat stations. Barbara also shares insights on navigating challenging seasons and how these unique apartment community events can build connections, drive engagement, and foster loyalty among residents. Perfect for property management teams looking to enhance their event planning, this episode highlights valuable resources from Sprout Marketing to make your holiday programming seamless and impactful.

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How to Maximize Resident Events: Making Every Moment Count
How to Maximize Resident Events: Making Every Moment Count

This blog, How to Maximize Resident Events: Making Every Moment Count , offers valuable insights for property managers aiming to boost apartment marketing and enhance resident appreciation through impactful resident events. By focusing on meaningful resident interactions, these events become more than gatherings—they’re key opportunities to create a vibrant community atmosphere, engage residents, and strengthen marketing efforts.

Highlights include setting up a "testimonial booth" for capturing resident feedback, featuring resident stories in newsletters, and capturing photos that show the event’s energy—all excellent tools for apartment marketing. Additionally, property managers can increase resident appreciation by sending personalized thank-you notes, recognizing resident helpers on social media, and displaying event memories on a community wall, creating a welcoming space for both current and potential residents.

To keep resident engagement high, the blog suggests strategies like “Throwback Thursday” posts on social media and creating a permanent highlight reel of events to attract new renters. Each suggestion provides a dual benefit of enhancing resident appreciation while supporting apartment marketing objectives. By planning each event with clear goals for content and connection, property managers can make every resident event a true investment in building community and brand loyalty.

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Milk and Cookies Event for Your Apartment Community
Milk and Cookies Event for Your Apartment Community

The cutest Milk & Cookies event ever! Budget friendly for a resident event for apartments… or even for your kid’s class as an end-of-year treat!

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Wintertime Resident Retention & Event Ideas
Wintertime Resident Retention & Event Ideas

The December edition of SproutMonthly: The Apartment Marketing Magazine is full of seasonal resident event and retention ideas. Snow globes, gingerbread, and so much more.

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Batch Like a Boss: The Social Media Strategy Every Property Manager Needs
Batch Like a Boss: The Social Media Strategy Every Property Manager Needs

When it comes to apartment marketing, a consistent and effective social media presence is essential. But for many property management professionals, keeping up with regular posts while juggling other tasks can be challenging. In this episode of The Multifamily Mix, host Barbara Savona dives into a game-changing social media strategy: batching. Learn how batching can simplify your social media process and take you from overwhelmed to organized. 

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November Resident Event Ideas: 12 Ideas For Your Community
November Resident Event Ideas: 12 Ideas For Your Community

Looking to boost resident retention and keep your community engaged this November? Property managers, it’s time to step up your apartment marketing game with fresh, fun, and impactful resident events! From cozy gatherings to acts of kindness, we’ve got 12 creative ideas to show your residents just how much they’re appreciated. In this episode, we share easy-to-execute event ideas designed to strengthen your community, increase resident satisfaction, and make your property stand out. Don’t miss these actionable tips to elevate your resident retention strategy this season!

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October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch
October Resident Event Ideas: Easy Fall-Themed Events for Every Budget & Time Crunch

No need to start resident events from scratch - Barbara is giving you 12 resident event ideas that your residents will want to attend this fall! No matter what your budget is or what time constraints your team has, we have resident event ideas to fit your circumstances.

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Fall Apartment Marketing: Coffee Outreach 2 Ways
Fall Apartment Marketing: Coffee Outreach 2 Ways
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29 Fall Taglines For Marketing Apartments
29 Fall Taglines For Marketing Apartments

Fall is upon us and we wanted to round up our top leasing slogans for apartment marketing. At Sprout, we are all about simple and cheap marketing ideas with a creative twist, so below you’ll find our favorite fall taglines and outreach marketing pairings that multifamily prospects will remember.

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Jay https://jaymade.co
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