Digital Apartment Marketing: 3 Posts That Sell Without Selling on Social Media
Apartment social media tips that Gain more Traffic
If you feel like the residents that are following you on social media are tired of hearing your sales pitch, don’t fret! We have some ways to mix it up!
This week we are highlighting three easy social media posts that “sell without selling.”
Spotlight a local business (and your proximity to it)
Highlight an amenity (help people imagine what it’s like to live in your community)
Showcase a testimonial (share that good peer feedback)
SPOTLIGHT A LOCAL BUSINESS
When you spotlight a local business on your social channels, it gives you the opportunity to sell your proximity (location, location, location) to new prospects (and re-sell to current residents) and also gives you some cross-promotional opportunities with that businesses. This type of post also reminds current residents why living at your community just makes sense. So it’s a win-win-win scenario!
Give it a try- we guarantee you’ll feel good about it!
Stressing over social media?
4 Ways The Simply Social Plan Makes Social Media Easy:
ZERO Stress: Don't stress about thinking what you should post. Our Simply Social plan has the talking points outlined for you.
Done-For-You Graphics: All you have to do is download and post our graphics. It's that easy. Within Instagram, you can add fun text, stickers and even photos on top of our graphics.
Done-For-You Captions: We give you Caption templates (just copy and paste) that you can grab and tweak.
Social Media Tutorials: Did you love this tutorial? We have tutorials just like this in our plan for those who need the refresher.
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HIGHLIGHT YOUR AMENITIES
Post an Image like the FREE download below along with a caption highlighting your amenities.
Grab this caption here:
Don’t choose between shopping and elbow room -- make use of our spacious walk-in closets at ______ [insert community name]! We have all of the upscale features and amenities you desire in a new home and would love to have you as a member of our community.
Visit our website today to learn more and to find your next new home at _____ [insert community name].
#amenitiesmatter #[apartmentname]amenities #lovewhereyoulive
SHOWCASE A TESTIMONIAL
Studies show that what others say about you can be 10 times more powerful and persuasive than what you say about yourself.
If possible, a testimonial should include name, length of time living at your community and any other personal detail (ex. Place of work)
Bonus points for adding a picture
Video testimonials are hugely powerful
Screenshots of direct testimonials on FB or other online platforms work well
Testimonials are the social proof that makes people feel good about their buying decisions AND they remind current residents that others love their community too! These types of posts are good long-term retention strategies.
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