There are few things that people love more than their pets, except maybe your own children. Sometimes if you ask parents on the right day, even that might not be true. When your prospects are looking for a new home, they aren’t just looking for themselves, they’re looking for their furry friend too. The connection that people have to their pets is the same connection that can get you that new lease because the prospect can see that you genuinely care about what it is that’s valuable to them. We’re giving you some ideas on how to harness the power of pet-friendly marketing tactics to show your prospects and residents that you care just as much for your four-legged residents as you do your two-legged.

Food centered resident events are great for encouraging resident retention and building loyalty for your apartment community. This cooking class resident event is a great way to get your residents mingling with each other and creating relationships, plus it doesn’t have to be overly complicated for you as the property manager or leasing agent. Utilize social media to market your event and encourage your residents to post about it using a hashtag.

This is the season for throwing some great resident events that can really draw a crowd. Piggy back on some of those big name events like the Grammys, the Oscars, and the Super Bowl to make your marketing efforts a little easier. Learn some best practices for throwing events like these for your residents - everything from pre and post event marketing, decorations, food and drinks options, as well as games to keep the party going.

Resident Events for your apartment community residents are important in creating resident retention and resident loyalty. As property managers, leasing professionals, and real estate professionals we often need quick, easy, and simple resident events to throw that are also effective and generate high resident participation. It’s important to be have creative ideas for resident events so you can keep each event fresh and exciting.

Do your residents know how much you appreciate them? It’s so important to show them that you are grateful they picked your community to make their home. It's easy to lose a little steam as the year is winding down. It's like our bodies and minds want to go into hibernation mode! But we can't let our marketing and retention go into hiding. Have you ever heard it said, "Summer bodies are made in the winter"? It's the same thing with our communities. The work we do in the winter months pays off all year round, so don't stop hustling!  

Lauren and I love September, National Breakfast Month. It means so many things we cherish: coffee, donuts, waffles… and your apartment prospects and residents feel the same way. Here are some breakfast-themed apartment marketing and resident retention events that will start your day off right!

No one wants to show up to a LAME-O party! And no one wants to work hard to throw an event that is empty or awkwardly sparse. Hosting awesome resident events comes down to three little secrets. And guess what? They all start with C so they’re easy to remember.

11 easy, budget friendly ideas to liven up your apartment marketing and retention efforts this January! These favorite ideas will bring delight to your residents and prospects as you start the new year!