In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!

I launched Sprout Marketing having zero ideas of what it would turn into. I am grateful for the success it’s had, but If I were starting over, I would tackle things a little differently and I’m giving you the insider info you need to start a business successfully. Here are some practical steps and tips you can use when turning your side hustle into your main hustle.

I’ve been looking forward to this conversation! As this COVID-19 situation unfolded we were all glued to social media. From an outside perspective, I’ve seen RedPeak really jump into action and I admire their communication with their internal team and the initiatives they’ve put together with their residents.

A good leader is a combo of being intentional and being consistent. And it may feel impossible during this time when things are changinag literally from hour-to-hour. Lauren and I hired a business coach. And it was probably the best business decision to date that we’ve made. Here are some things we learned from our business coach.

This one is for all our property managers and real estate agents. Do you still have a job right now? Are you hoping you’ll have a job after the pandemic? Use these ways to boost your career so that you will thrive in your work and truly future-proof your career! Invest time and energy now, to reap the benefits later. These ideas range from quick and free to a small investment.

Social media in times of crisis can be difficult to navigate as a property manager and realtor, but it doesn't have to be. Pivot your approaches to reach your goals of being a voice of authority, value, and one that people are eager to listen to! Barbara Savona breaks down how you can still "sell" on social media with minor adjustments.

Working in multifamily during a pandemic is no small feat. Sprout is helping you to cope with difficult and challenging situations with coping techniques from talented industry leaders. Amy Dilisio, Rommel Anacan, and Heather Blume share their advice on how we can all get through this tough time with grace and professionalism. You’ll learn how to cope, how to make important decisions during a pandemic and why it’s ok not to be ok.

Multifamily housing professionals nationwide are being impacted by COVID-19. The strain it has caused many property managers, leasing professionals, regional managers and maintenance technicians has been massive. This webinar is a 12-pack of ideas to help you cope and hope amidst the Coronavirus. Join industry friends Amy Kosnikowski Dilisio, Rommel Anacan, Heather Blume and Barbara Savona for this dose of encouragement and motivation.

Outreach marketing for apartment communities is looking a little different since leasing offices are closed and many leasing teams are working separately or at home. Let your prospects know how to reach you and tour your community and lease an apartment online with your community. Using digital and social media marketing during this time is essential in keeping communication open with prospects.

Here are TEN TIPS for how you can work from home and be as productive as possible during the COVID-19 quarantine. Multifamily housing professionals know that working from home is no joke and we still want to do the best job we can! Use these tips to make the most of your time at home, NOT lose your mind, and still get work done.

COVID-19 is here and VIRTUAL Tours are essential now. Become the new expert at Apartment and Real Estate Virtual Tours with these tools. No in-person tours are allowed, but that doesn't mean that we can't still do amazing tours that will lease that apartment and sell that home quick! Get educated with this free desktop and mobile app, Loom. Email or text your virtual tours to prospects instantly.

Saying I’m sorry to your residents isn’t always easy, especially when you don’t feel you are in the wrong. In today’s climate, residents are frustrated and scared and it’s causing them to act out. Guess who usually bears the brunt? You guess it…property managers and their teams. But with teams feeling the pressure, it’s easy to get defensive. How you respond can either help diffuse the situation or ignite an even bigger fire. Saying “I’m sorry” has become an even more important skill to master amidst the COVID-19 epidemic. Rommel Anacan is sharing what to do and more importantly, WHAT NOT TO DO, when it comes to apologizing.

With all the craziness that the coronavirus pandemic has caused, many parents have been thrown into homeschooling and are feeling a little in over their heads. We asked a veteran teacher of 30 years what her tips were to all those overwhelmed parents for homeschooling their kids like a pro. She gave us practical ways to teach your kids that make learning fun and help you gain some sanity in the chaos. She also gave us a list of free websites and printables that parents can use as free resources during this time.

With more and more people being quarantined in their homes, they can go a little stir crazy and it can be difficult for leasing teams and property managers to communicate with residents and let them know that they are there to help and encourage during this time of crisis. We are giving you tips on how to keep communication open with your residents, while still keeping a positive tone so you can be an encouragement. We are also giving you suggestions on activities you can suggest to your residents to keep them and their families, especially those with kids, entertained.

How can management companies and property managers prepare for communicating with their residents as further restrictions may be imposed? Check out our step-by-step guide for communication, maintenance preparation and notices to share with your residents.

With a sense of uncertainty looming and changes coming at us every minute, how can property managers and management companies prepare for continued changes? This article discusses practical steps to continue operations at your community during the Coronavirus pandemic.

There are few things that people love more than their pets, except maybe your own children. Sometimes if you ask parents on the right day, even that might not be true. When your prospects are looking for a new home, they aren’t just looking for themselves, they’re looking for their furry friend too. The connection that people have to their pets is the same connection that can get you that new lease because the prospect can see that you genuinely care about what it is that’s valuable to them. We’re giving you some ideas on how to harness the power of pet-friendly marketing tactics to show your prospects and residents that you care just as much for your four-legged residents as you do your two-legged.

Finding the time to post to social media can be challenging for busy property managers, leasing professionals, multifamily executives, others in property management and real estate agents. But you don’t have to do it alone. Today we are sharing eleven social media tools that help save many hours each week and increase the effectiveness of your social media strategy for your apartment community and real estate business. These include tools for scheduling, creating content (text, photos and videos) captions, and much more. We dig into The Sprout Marketing Membership, SmarterQue, Tailwind, Wavve and much more. See how we stay consistently active on social media without investing hours and hours. These tools are effective and budget-friendly.