If you are a property manager looking for resident event ideas, we have you covered with 7 resident events for December 2020. There is something for all apartment communities no matter the budget or the time constraints. This is the time to up your resident engagement and these easy events make the best memories for your residents at your apartment community.

The business card. It’s been around forever. It’s small, but packs a powerful punch when it comes to your apartment marketing and retention. Today we are sharing with property managers, leasing agents, and maintenance teams seven different types of business cards that you need in your apartment marketing toolbox. These are essential for welcoming new residents, building resident appreciation and loyalty, increasing resident renewal rates, driving traffic and increases your occupancy with new leases, building a referral program and driving engagement to your social media.

I’ve been looking forward to this conversation! As this COVID-19 situation unfolded we were all glued to social media. From an outside perspective, I’ve seen RedPeak really jump into action and I admire their communication with their internal team and the initiatives they’ve put together with their residents.

We have some creative ways to show your residents that you appreciate them that your residents are sure to love. These ideas are unique and will get you out of your marketing rut, and will help you surprise and delight your residents which will help them build a personal connection and loyalty to your apartment community or to you as a real estate professional.

There’s something so exciting about January. Everyone seems a little extra inspired this time of year and encouraged to make steps towards their goals. There’s an optimism in the air that you just don’t get any other time of year. People setting New Year’s resolutions should inspire your team to see how you can meaningfully contribute to helping your residents and prospects achieve their goals. Seth Godin, Master Marketer and Author, speaks about how important it is for companies and brands to have a meaningful impact on people's transformation. That’s where real connections happen. 

Do your residents know how much you appreciate them? It’s so important to show them that you are grateful they picked your community to make their home. It's easy to lose a little steam as the year is winding down. It's like our bodies and minds want to go into hibernation mode! But we can't let our marketing and retention go into hiding. Have you ever heard it said, "Summer bodies are made in the winter"? It's the same thing with our communities. The work we do in the winter months pays off all year round, so don't stop hustling!  

Ever have a really big idea and then realize… oops…. You don’t actually have time to make it happen? Maybe you had the best marketing initiative planned but then that to-do list got the best of the day and you just weren’t able to make it happen. We feel you. Time-starved property managers are spread thin and often times it feels like there’s no help in sight which can have such add to the already overwhelming feeling you have on the daily, am I right? We’ve heard this same scenario from property managers all over the US and decided that Sprout can do more to help. So we did! We now have done-for-you bundles in our Sprout Shop that you can purchase and then have the pre-made bundles shipped directly to your door.