In addition to keeping yourself safe and healthy, you are trying to come up with fun ways to keep residents engaged through virtual events. You are still committed to reaching your occupancy goals even though you are limited in what you can do for outreach marketing. And I know you want to keep showing up on your apartment’s social media platforms. All on top of regular day-to-day operations. Whew…can I just say it: THAT IS A LOT!

Social media in times of crisis can be difficult to navigate as a property manager and realtor, but it doesn't have to be. Pivot your approaches to reach your goals of being a voice of authority, value, and one that people are eager to listen to! Barbara Savona breaks down how you can still "sell" on social media with minor adjustments.

With more and more people being quarantined in their homes, they can go a little stir crazy and it can be difficult for leasing teams and property managers to communicate with residents and let them know that they are there to help and encourage during this time of crisis. We are giving you tips on how to keep communication open with your residents, while still keeping a positive tone so you can be an encouragement. We are also giving you suggestions on activities you can suggest to your residents to keep them and their families, especially those with kids, entertained.

Finding the time to post to social media can be challenging for busy property managers, leasing professionals, multifamily executives, others in property management and real estate agents. But you don’t have to do it alone. Today we are sharing eleven social media tools that help save many hours each week and increase the effectiveness of your social media strategy for your apartment community and real estate business. These include tools for scheduling, creating content (text, photos and videos) captions, and much more. We dig into The Sprout Marketing Membership, SmarterQue, Tailwind, Wavve and much more. See how we stay consistently active on social media without investing hours and hours. These tools are effective and budget-friendly.

It’s no secret that social media holds a tremendous amount of power (both good and bad), but what sometimes seems like a more complicated secret is how you can harness the power of social media to work for you and your apartment community. I’m talking to my friend Leah Orsbon who just so happens to be a pro when it comes to Facebook groups. She’s giving us all the little secrets that you can put into action so that you can use Facebook to help make a positive impact on yourself individually and on your community or peers.

Social media marketing is hard to tackle and can be overwhelming for property managers and real estate professionals to manage. Everyone knows they should be using it but how to use it is a different story. In this episode, Barbara discusses ways to simplify your social media efforts while still getting the results you want. We answer all the big questions like when to post, where to post, and other content creation tips and tricks for social media marketing.