Social media in times of crisis can be difficult to navigate as a property manager and realtor, but it doesn't have to be. Pivot your approaches to reach your goals of being a voice of authority, value, and one that people are eager to listen to! Barbara Savona breaks down how you can still "sell" on social media with minor adjustments.

Working in multifamily during a pandemic is no small feat. Sprout is helping you to cope with difficult and challenging situations with coping techniques from talented industry leaders. Amy Dilisio, Rommel Anacan, and Heather Blume share their advice on how we can all get through this tough time with grace and professionalism. You’ll learn how to cope, how to make important decisions during a pandemic and why it’s ok not to be ok.

Here are TEN TIPS for how you can work from home and be as productive as possible during the COVID-19 quarantine. Multifamily housing professionals know that working from home is no joke and we still want to do the best job we can! Use these tips to make the most of your time at home, NOT lose your mind, and still get work done.

How can management companies and property managers prepare for communicating with their residents as further restrictions may be imposed? Check out our step-by-step guide for communication, maintenance preparation and notices to share with your residents.

Finding the time to post to social media can be challenging for busy property managers, leasing professionals, multifamily executives, others in property management and real estate agents. But you don’t have to do it alone. Today we are sharing eleven social media tools that help save many hours each week and increase the effectiveness of your social media strategy for your apartment community and real estate business. These include tools for scheduling, creating content (text, photos and videos) captions, and much more. We dig into The Sprout Marketing Membership, SmarterQue, Tailwind, Wavve and much more. See how we stay consistently active on social media without investing hours and hours. These tools are effective and budget-friendly.

It’s no secret that social media holds a tremendous amount of power (both good and bad), but what sometimes seems like a more complicated secret is how you can harness the power of social media to work for you and your apartment community. I’m talking to my friend Leah Orsbon who just so happens to be a pro when it comes to Facebook groups. She’s giving us all the little secrets that you can put into action so that you can use Facebook to help make a positive impact on yourself individually and on your community or peers.

In this episode of Marketing Home, Marketing You I interviewed Tony Sousa to get insight on all things personal branding and employee retention. Cultivating a positive personal brand is important in adding value to yourself that makes you more valuable to your workplace. Tony also gives tips on how to recruit, hire, and retain employees that are high quality and add value to your apartment community. He also gives insight on what makes a good interviewee and allows you to stand out from the other candidates being interviewed.

It can be tough to stop yourself from bringing home all the stress, tasks, and thoughts that come with being a property manager, leasing professional, or real estate professional. Being onsite at an apartment community can be taxing and walking out of the door often does not mean that your work is over. We’re giving you some tips and tricks on how multifamily professionals and realtors can create a work-life balance that lets you be fully present at work and home. In this podcast episode of Marketing Home, Marketing You you’ll get tips like how to break a bad habit, creating boundaries on when to put work down, how to mentally disconnect from work, how to identify triggers for anxiety, and the importance of an accountability partner, plus a bonus tip. Listen and subscribe on iTunes or Spotify.

Communication is a skill that everyone know they need, but not many people have taken the time or put in the effort to actually hone the skill so that they can use it to help them succeed. Rommel Anacan, president and founder of “The Relationship Difference”, gives us tips and tricks on how to learn your communication style and how to respect others’ communication styles. This is especially important if you are in a management position. As a property manager, leasing agent, or real estate professional communication skills are of upmost importance.

We have some creative ways to show your residents that you appreciate them that your residents are sure to love. These ideas are unique and will get you out of your marketing rut, and will help you surprise and delight your residents which will help them build a personal connection and loyalty to your apartment community or to you as a real estate professional.

Follow up is so important for your apartment community or real estate property, especially since only 50% of people ever receive a follow up. This statistic means that the moment you put forth the effort to implement and follow a follow-up plan, you have a leg up on your competition. We’re giving you some ideas on how to plan your follow up and start see results from your outreach marketing. Tune in to Marketing Home, Marketing You on iTunes or Spotify.

There are a lot of reasons that Outreach Marketing can be scary and one of the biggest reasons is figuring out what to say at the businesses you visit. You’ve worked up the courage to go, now what? In this episode of Marketing Home, Marketing You we talk about what to say when you reach your outreach marketing location. It can be difficult to get your point across without feeling like too much of a salesperson. We’re giving you scripts that you can tweak to make your own so that you can start seeing results from all your hard work that you put into your outreach marketing.

Outreach marketing is alive and well and working wonders for apartment communities and real estate professionals everywhere. It might take a little more work and effort than you want to put in initially, but it will pay off. Outreach marketing is important just in this digital age, if not more so to help you break through the marketing noise your prospects have all around you. Listen to learn the best tips on when, where, and how to go about outreach marketing.

Career development and work-life-balance can be difficult to navigate, but Mark Hurley is giving advice here that will help you feel encouraged and empowered to better yourself and impact those around you. Property managers and real estate professionals are some of the busiest people on the planet, so acquiring balance is no small feat. Tune in to learn how creating a healthy balance of ambition and home life can benefit you, how to operate differently in wartime versus peacetime and why setting rules for yourself is a good thing.

In this episode I have a conversation with multifamily hall of fam-er Mark Hurley. Mark talks about the importance of other people’s influence on your core values and how you carry those with you throughout your personal and business life. He also talks about the importance of genuinely caring for people in our industry, as well as life in general. If you’ve felt bogged down and uninspired in where you are in your career, this is the episode you need to listen to.

Social media marketing is hard to tackle and can be overwhelming for property managers and real estate professionals to manage. Everyone knows they should be using it but how to use it is a different story. In this episode, Barbara discusses ways to simplify your social media efforts while still getting the results you want. We answer all the big questions like when to post, where to post, and other content creation tips and tricks for social media marketing.

Marketing your apartment community or your real estate business can be a real challenge. In today’s Marketing Home, Marketing You episode we uncover the top four marketing mistakes made in 2019 and we show simple ways to fix them in 2020. Fixing these four mistakes will lead to huge gains in time, energy and return on your investments. Tune in.

If you’re a part of the Sprout Community in any way then you know that we just released some BIG news and our new project has finally launched! Our new podcast called Marketing Home, Marketing You is now available for all you awesome peeps to dive into. Our CEO, Barbara Savona, being the lifelong learner that she is, launched this podcast out of a passion for creating content that is easy to consume while still being jammed packed with education and value for the listeners. This podcast was born out of a desire to create a space where all housing professionals can come and discuss all things marketing, business growth, and career development. Seriously, ALL housing professionals - multifamily, student housing, senior housing, affordable, brokerage, real estate. 

In this episode of Marketing Home, Marketing You, you’ll get to know your host, Barbara Savona. Throughout this podcast she’ll help you navigate the ins and outs of marketing your apartment community, real estate property, and career development. Learn Barbara’s background in the industry, how she built Sprout Marketing with her BFF Lauren Emmot, and more fun facts! Be sure to tune in.