The November edition of SproutMonthly: The Apartment Marketing Magazine is full of apartment resident appreciation and retention! This November we have dedicated our monthly apartment idea magazine to a deep dive into all things resident appreciation and how we can build trust equity.

If you’ve ever dreamt of starting your own apartment property management company, this episode is for you. Hold on to your seats because Stephanie Graves is an incredibly accomplished woman in the multifamily housing industry and has so many insights to share on needed skill sets, team training, avoiding burnout, empowering teams, and more.

Today we are focusing on automated email follow-up, and we're joined by Mike Whaling, Founder and President of the digital marketing consultancy, 30 Lines. Mike and his team are digital marketers specializing in email, SEO, SEM, and all that jazz. Get all the amazing bits of information you need to know to bring automated email drip campaigns to your apartment community!

We're answering all of your hottest questions in multifamily, from dealing with a small budget and stretched staff at your apartment community to what to post on your social pages! We’ve got free resources for you too.

The October edition of SproutMonthly: The Apartment Marketing Magazine is full of gourd-geous creative fall apartment marketing and retention ideas. Grab your PSL and listen in!

Success in Centralized Leasing in multifamily! I am so excited to speak with Suzanne Hobson, President of Operations for Tricap Residential Group. Since I saw Suzanne present at AIM alongside Kristi Fickert earlier this year, I knew that I had to have her on the podcast to talk about this important topic of Centralized Leasing.

Let’s talk mentorship in the property management industry and tips for transitioning from Property Manager to Regional Manager! This week we’re interviewing mentors Danielle & Sejla. I first started seeing some of Danielle’s content on LinkedIn and I was so impressed at what an encourager she was to her team. There was a specific post where she was celebrating Sejla and some of her accomplishments and that’s when I knew we had to get them on the podcast. In our industry, many people have an idea of a career path, but they're not sure how to get there. They don't know how to look for mentorship and ask for what they need. This conversation is really focused on how to foster that type of learning place where we can mentor others and keep it going.

We’ve combined everything FALL for this mega-episode! Fall marketing, events and retention ideas for apartments — all in one place!

Today I’m sharing five skills that have been the secret sauce, or an invaluable aid, in helping my marketing career and creating my multifamily marketing business. Whether you’re an apartment marketing director, aspiring marketing director, or entrepreneur, these are five skills that every career can benefit from.

Listen to the podcast and take a peek at all of our favorite apartment marketing ideas and resident events for August! You can also preview our favorite ideas for creative resident renewals and resident appreciation gifts. Check out the latest apartment leasing tips and our suggestions on how to batch social media for apartments.

It’s easy to feel apprehensive about having renewal conversations with your apartment residents, but avoid walking into those conversations with a negative disposition. In this podcast and blog, we want to give you the tips and tools you need to get behind these increases to lead to more positive renewal conversations. Make sure to get your free “Cost of Moving” worksheet.

Episode #69 - In this week’s quick episode I’m chatting about a topic that I know is often on our minds…TIME! Sometimes it feels like there is never enough of it. I’ve heard so many of you share these sentiments in my DM’s and emails. That’s why I thought this week I would give you an inside peek into a private conversation I had with my husband a few years back about leftovers that really got me to make drastic changes to how I spend my time.

Listen to the podcast and take a peek at all of our favorite apartment marketing ideas and resident events for July! You can also preview our favorite ideas for creative resident renewals and resident appreciation gifts. Check out the latest apartment leasing tips and our suggestions on how to batch social media for apartments.

As a busy apartment manager, it can be really difficult to consistently come up with fun things to post about on social media that both drive engagement and traffic. Categories and themes are gonna be your easiest way to keep consistent content flowing on your apartment’s social feed. So let’s dig into content that works for driving traffic (marketing), reselling your community (resident retention) and then keeping things social media-friendly! After all, social should be fun!

This industry can be the most rewarding and the most stressful. Find out from one Community Manager who has some amazing advice about your career and wellness.

How do you create a company culture that wants to work and make big goals happen? How do you have a team succeed during difficult times?

Learn from a manager, who considers herself an entertainer first, what it takes to really lead.

Some people are just natural fits for this industry and Julie Garcia is one of those people.

Learn what it takes to move up, to face challenges with honesty and empathy, when you should take risks and when you should stick to basics.

Maybe all it takes is looking at the big picture?

Property Managers have a tough job, but one thing we don’t acknowledge enough is the mental toll this job takes. Learn from a community manager who found a way to take care of the team and herself during one of the toughest years.