Think of testimonials for your apartment community like an insurance policy on your marketing initiatives. They provide a guarantee through the “testimony” of others that who you say you are is who you really are. This powerful social proof reduces the risk of making the wrong buying decision for your prospects. And studies show that what others say about you can be 10 times more powerful and persuasive than what you say about yourself.

This industry can be the most rewarding and the most stressful. Find out from one Community Manager who has some amazing advice about your career and wellness.

How do you create a company culture that wants to work and make big goals happen? How do you have a team succeed during difficult times?

Learn from a manager, who considers herself an entertainer first, what it takes to really lead.

Some people are just natural fits for this industry and Julie Garcia is one of those people.

Learn what it takes to move up, to face challenges with honesty and empathy, when you should take risks and when you should stick to basics.

Maybe all it takes is looking at the big picture?

Property Managers have a tough job, but one thing we don’t acknowledge enough is the mental toll this job takes. Learn from a community manager who found a way to take care of the team and herself during one of the toughest years.

If you feel like the residents that are following you on social media are tired of hearing your sales pitch, you’re probably right! This week we are highlighting three easy social media posts that “sell without selling.”

What does it take to be a stellar apartment leasing agent? This week we are talking about 8 steps to become a kick-butt leasing agent THIS WEEK. Working on communication skills, knowing your competitors, and getting to know the ins and outs of your neighborhood will give you the edge you’re looking for in the multifamily industry. Check out all ten suggestions.