As a busy apartment manager, it can be really difficult to consistently come up with fun things to post about on social media that both drive engagement and traffic. Categories and themes are gonna be your easiest way to keep consistent content flowing on your apartment’s social feed. So let’s dig into content that works for driving traffic (marketing), reselling your community (resident retention) and then keeping things social media-friendly! After all, social should be fun!

Sprout worked with the WC Smith team to craft a custom brand design and message for all three apartment buildings under a master brand - The Collective. Today, we want to share our collective road to success! See what we did there - we love a good play on words. Make sure to download our free guide to successful apartment branding.

Think of testimonials for your apartment community like an insurance policy on your marketing initiatives. They provide a guarantee through the “testimony” of others that who you say you are is who you really are. This powerful social proof reduces the risk of making the wrong buying decision for your prospects. And studies show that what others say about you can be 10 times more powerful and persuasive than what you say about yourself.

This event adds so much value to your residents and your prospects that you’ll want to continue to host this throughout the year - and you can! By changing up the contents and designs, this “guess how many” game can fit into any season, holiday, or goal for your apartment community.

We’ve got 4 retention ideas for your apartments, and they’re all EASY-AS-PIE! These budget friendly events, renewal thank you ideas and welcome home gifts are sure to make a good impression with your residents. We’ve even included a shopping list and Canva-compatible templates for you to use at your community.

Check out our easy, budget friendly ideas for your next apartment event. We’ve got everything you need to host the perfect Movie Night at your apartment, plus flyers for Marketing, Renewals, Welcome Home Gifts and Referrals. Use this full-circle campaign to cover all of your marketing and retention needs this month!

Make resident referrals SUPER easy with a Referral Automation Station. Check out this cute way to spoil residents at your apartment community and put the word out about your referral bonuses. Plus, download our FREE referral flyer for apartments!